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LIFE · ISSUER CIK 1788451

Ethos Technologies Inc.

Between Aug 1, 2026 and Oct 29, 2026, 13 Ethos Technologies Inc. insiders reported $0.00 of open-market purchases and $38.5M of sales on SEC Form 4.

SEC insider filings
↗13 insiders filed

Original Form 4 filings from Aug 1, 2026 to Oct 29, 2026. 8 of 13 sales were reported under a 10b5-1 plan.

$0.00Insider buying
$38.5MInsider selling
−$38.5MNet open-market
Oct 16, 2026Latest filing
Form 4 trades at Ethos Technologies Inc.
TickerInsiderTypeOwned
Oct 16, 202617:45Oct 15, 2026LIFEPresident, DirectorS · Sell10b5-1$38.36−118,3331,537,543-7%−$4.5M
Oct 16, 202617:45Oct 15, 2026LIFEPresident, DirectorC · Convert10b5-1—+118,3331,655,876+8%—
Oct 16, 202617:45Oct 16, 2026from Oct 14, 2026LIFECEO and Secretary, DirectorS · Sell10b5-1$38.39−120,0001,537,360-7%−$4.6M
Oct 16, 202617:45Oct 16, 2026from Oct 14, 2026LIFECEO and Secretary, DirectorC · Convert10b5-1—+80,0001,577,360+5%—
Oct 16, 202617:45Oct 15, 2026LIFECEO and Secretary, DirectorC · Convert10b5-1—−40,0001,577,360-2%—
Sep 18, 202616:05Sep 17, 2026LIFEPresident, DirectorS · Sell10b5-1$38.96−118,3331,537,543-7%−$4.6M
Sep 18, 202616:05Sep 17, 2026LIFEPresident, DirectorC · Convert10b5-1—+118,3331,655,876+8%—
Sep 18, 202616:05Sep 18, 2026from Sep 16, 2026LIFECEO and Secretary, DirectorS · Sell10b5-1$38.51−70,0001,537,360-4%−$2.7M
Sep 18, 202616:05Sep 18, 2026from Sep 16, 2026LIFECEO and Secretary, DirectorC · Convert10b5-1—+70,0001,560,693+5%—
Sep 10, 202616:30Sep 8, 2026LIFEDirectorJ · Other—+72,450439,877+20%—
Sep 10, 202616:24Sep 8, 2026LIFE10% Owner · +7 jointJ · Other—−2,371,5010-100%—
Sep 10, 202616:24Sep 8, 2026LIFE10% Owner · +7 jointC · Convert—+2,371,501426,482——
Aug 25, 202616:30Aug 21, 2026LIFE10% Owner · +7 jointJ · Other—−1,778,6260-100%—
Aug 25, 202616:30Aug 21, 2026LIFE10% Owner · +7 jointC · Convert—+1,778,626319,862——
Aug 25, 202616:15Aug 21, 2026LIFEDirectorJ · Other—+55,167367,427+18%—
Aug 21, 202618:25Aug 21, 2026from Aug 19, 2026LIFECEO and Secretary, DirectorS · Sell10b5-1$33.11−84,4481,537,360-5%−$2.8M
Aug 21, 202618:25Aug 20, 2026from Aug 19, 2026LIFECEO and Secretary, DirectorC · Convert10b5-1—+55,8481,593,884+4%—
Aug 21, 202618:25Aug 20, 2026LIFEPresident, DirectorS · Sell10b5-1$33.29−118,3331,537,543-7%−$3.9M
Aug 21, 202618:25Aug 20, 2026LIFEPresident, DirectorC · Convert10b5-1—+83,1971,655,876+5%—
Aug 21, 202618:25Aug 20, 2026LIFEChief Accounting OfficerS · Sell10b5-1$32.47−8,73591,648-9%−$284K
Aug 21, 202616:17Aug 20, 2026from Aug 19, 2026LIFE10% Owner · +7 jointS · Sell$33.05−142,6160-100%−$4.7M
Aug 21, 202616:17Aug 20, 2026from Aug 19, 2026LIFE10% Owner · +7 jointC · Convert—+142,61647,898——
Aug 21, 202616:16Aug 20, 2026from Aug 19, 2026LIFE10% Owner · +6 jointS · Sell$33.05−142,6160-100%−$4.7M
Aug 21, 202616:16Aug 20, 2026from Aug 19, 2026LIFE10% Owner · +6 jointC · Convert—+142,61647,898——
Aug 19, 202618:35Aug 17, 2026LIFEDirectorJ · Other—+51,735312,260+20%—
Aug 19, 202617:34Aug 17, 2026LIFE10% Owner · +7 jointJ · Other—−1,778,6260-100%—
Aug 19, 202617:34Aug 17, 2026LIFE10% Owner · +7 jointC · Convert—+1,778,626319,862——
Aug 18, 202618:00Aug 17, 2026LIFEChief Financial OfficerS · Sell$34.14−26,184639,044-4%−$894K
Aug 18, 202618:00Aug 17, 2026LIFECEO and Secretary, DirectorS · Sell$34.18−29,3421,565,960-2%−$1.0M
Aug 18, 202618:00Aug 17, 2026LIFEPresident, DirectorS · Sell$34.28−22,6231,572,679-1%−$776K
Aug 18, 202618:00Aug 17, 2026from Aug 14, 2026LIFEChief Accounting OfficerS · Sell10b5-1$34.88−83,047100,383-45%−$2.9M
Aug 13, 202616:15Aug 11, 2026LIFE10% Owner · +3 jointJ · Other—−750,0000-100%—
Aug 13, 202616:15Aug 11, 2026LIFE10% Owner · +3 jointC · Convert—+750,000711,900——
Aug 11, 202616:30Aug 8, 2026LIFEDirectorA · Grant—+7,43327,312+37%—
Aug 11, 202616:30Aug 8, 2026LIFEDirectorA · Grant—+6,9276,927New—
Aug 11, 202616:30Aug 8, 2026LIFEDirectorA · Grant—+7,59231,785+31%—
Aug 11, 202616:30Aug 8, 2026LIFEDirectorA · Grant—+7,02230,287+30%—
Aug 11, 202616:30Aug 8, 2026LIFEDirectorA · Grant—+6,80124,252+39%—
Aug 11, 202616:30Aug 8, 2026LIFEDirectorA · Grant—+7,054278,079+3%—
Aug 11, 202616:30Aug 8, 2026LIFEDirectorA · Grant—+7,592268,117+3%—
Aug 6, 202616:15Aug 4, 2026LIFE10% Owner · +3 jointJ · Other—−1,785,9710-100%—
Aug 6, 202616:15Aug 4, 2026LIFE10% Owner · +3 jointC · Convert—+1,785,9711,695,244——
Ethos Technologies Inc. (LIFE) Insider Trading | Shameless Cloning