Q2 2026 13F · SEC CIK 2059579

Wills Financial Group LLC

Wealth managerFiled 2026-08-14 for Q2 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $274.8M
Reported positions: 82
Holdings vs S&P 500, 3 yrs: —
Assets under management: $385.7M

Wills Financial Group LLC is a wealth manager that reported 82 positions worth $274.8M in its Q2 2026 13F, filed 2026-08-14. Its largest holdings were Berkshire Hathaway Inc Del (BRK-B, 7.8%), Apple Inc (AAPL, 5.9%), Palo Alto Networks Inc (PANW, 5.6%).

Wills Financial Group LLC holdings largest 50 of 82 positions.

Weights are shares of the filer's total reported 13F value, compared with Q1 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Wills Financial Group LLC 13F holdings
Stock	% of 13F value	Q1 2026	Shares	Share change	Reported value
BRK-BBerkshire Hathaway Inc Del	7.8%	8.1%	42,803	-2.9%	$21.4M
AAPLApple Inc	5.9%	6.3%	56,193	-0.0%	$16.3M
PANWPalo Alto Networks Inc	5.6%	4.3%	45,182	-8.7%	$15.4M
MSFTMicrosoft Corp	4.8%	5.4%	35,189	-0.2%	$13.1M
GOOGLAlphabet Inc	4.2%	5.2%	31,936	-6.8%	$11.4M
IAUIshares Gold Tr	4.0%	4.9%	145,131	-0.8%	$11.0M
LMTLockheed Martin Corp	3.8%	4.0%	20,488	-0.7%	$10.4M
AMZNAmazon Com Inc	3.3%	3.8%	37,496	-0.4%	$8.9M
JPSTJ P Morgan Exchange Traded F	3.1%	3.3%	167,437	-2.5%	$8.5M
PGProcter & Gamble Co	2.7%	2.7%	49,959	+0.5%	$7.3M
UNPUnion Pac Corp	2.6%	2.5%	25,959	+2.1%	$7.1M
CVXChevron Corporation	2.5%	2.9%	41,517	+0.6%	$6.9M
MOG-AMoog Inc	2.5%	1.9%	16,077	-1.0%	$6.8M
PEPPepsico Inc	2.5%	2.8%	49,929	+0.1%	$6.8M
JPMJpmorgan Chase & Co	2.3%	2.1%	19,047	+4.4%	$6.2M
AVGOBroadcom Inc	2.3%	2.6%	16,459	-0.6%	$6.2M
WTRGEssential Utils Inc Com	2.1%	2.2%	152,307	-0.4%	$5.8M
DHRDanaher Corp Del	2.0%	2.0%	28,431	-9.5%	$5.4M
SHWSherwin Williams Co	1.8%	1.7%	14,670	-0.8%	$5.1M
DDominion Energy Inc	1.8%	1.7%	73,643	+0.2%	$5.0M
KMBKimberly-Clark Corp	1.8%	1.7%	45,692	-1.0%	$5.0M
SOSouthern Co	1.5%	1.6%	44,018	-1.5%	$4.2M
PFEPfizer Inc	1.5%	1.5%	172,222	+13.0%	$4.1M
AMLPAlps ETF Tr	1.5%	1.5%	77,709	+2.6%	$4.0M
CFCf Industries Hold	1.3%	1.6%	33,640	+0.4%	$3.6M
MPCMarathon Petroleum	1.3%	1.3%	13,704	-0.1%	$3.5M
AUBAtlantic Un Bankshares Corp	1.3%	1.1%	82,148	+3.8%	$3.5M
BMIBadger Meter Inc	1.1%	—	20,301	—	$3.0M
NEENextera Energy Inc	1.1%	1.2%	34,000	-1.1%	$3.0M
JMSTJ P Morgan Exchange Traded F	1.1%	1.1%	57,124	-4.6%	$2.9M
XYLXylem Inc	1.0%	—	23,135	—	$2.7M
VZVerizon Communications Inc	1.0%	1.1%	63,155	+0.9%	$2.7M
BRCBrady Corp	0.9%	0.8%	28,063	-1.0%	$2.6M
GSSTGoldman Sachs ETF Tr	0.9%	1.0%	49,345	-2.2%	$2.5M
ICSHIshares Tr	0.9%	1.0%	49,217	-3.3%	$2.5M
NTAPNetapp Inc	0.9%	0.7%	16,009	-0.9%	$2.5M
VVisa Inc	0.9%	0.9%	7,144	-1.1%	$2.5M
MRKMerck & Co Inc	0.8%	0.7%	17,931	+7.9%	$2.3M
SCHDSchwab Strategic Tr	0.7%	0.8%	63,280	+0.4%	$2.0M
NSCNorfolk Southn Corporation	0.7%	0.7%	5,823	-2.8%	$1.8M
IVVIshares Tr	0.6%	0.6%	2,219	-1.1%	$1.7M
TSCOTractor Supply Co	0.6%	0.4%	51,346	+38.2%	$1.6M
LLYEli Lilly & Co	0.6%	0.4%	1,315	+29.0%	$1.6M
GOOGAlphabet Inc	0.5%	0.7%	4,143	-5.5%	$1.5M
XOMExxon Mobil Corp	0.5%	0.6%	10,500	-4.9%	$1.4M
DECKDeckers Outdoor Corp	0.5%	—	13,764	—	$1.4M
RDVYFirst Tr Exchange Traded Fd	0.5%	0.4%	16,483	+4.0%	$1.3M
JNJJohnson & Johnson	0.5%	0.4%	5,035	-1.4%	$1.3M
DUKDuke Energy Corp New	0.5%	0.5%	10,030	+3.9%	$1.3M
TGTTarget Corp	0.4%	0.4%	9,455	+18.1%	$1.2M

What Wills Financial Group LLC bought and sold in Q2 2026, against Q1 2026.

New positions

Q1 2026's filing was too long to tell new positions apart.

Added to

TSCO Tractor Supply Co+38.2% shares
LLY Eli Lilly & Co+29.0% shares
TGT Target Corp+18.1% shares
PFE Pfizer Inc+13.0% shares
MRK Merck & Co Inc+7.9% shares

Reduced

Left the top 50

Share counts compared with the Q1 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +19.3% /yr; S&P 500 +20.1%
3 years: —
5 years: —

A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q2 2026	$274.8M	82
Q1 2026	$265.3M	75
Q4 2025	$261.7M	73
Q3 2025	$243.8M	67
Q2 2025	$230.4M	69
Q1 2025	$225.5M	62

Questions about Wills Financial Group LLC's portfolio

What stocks does Wills Financial Group LLC own?

Wills Financial Group LLC's latest 13F, for Q2 2026 and filed Aug 14, 2026, lists 82 positions worth $274.8M. The largest are Berkshire Hathaway Inc Del (BRK-B) at 7.8%, Apple Inc (AAPL) at 5.9%, Palo Alto Networks Inc (PANW) at 5.6%, Microsoft Corp (MSFT) at 4.8% and Alphabet Inc (GOOGL) at 4.2%.

What did Wills Financial Group LLC buy last quarter?

In Q2 2026, Wills Financial Group LLC added Tractor Supply Co (TSCO) (+38.2% shares), Eli Lilly & Co (LLY) (+29.0% shares) and Target Corp (TGT) (+18.1% shares), compared with its Q1 2026 filing.

What did Wills Financial Group LLC sell last quarter?

In Q2 2026, Wills Financial Group LLC cut from its top 50 Honeywell Intl. Inc (HON), cut from its top 50 Nvidia Corporation (NVDA), cut from its top 50 Cme Group Inc (CME), Danaher Corp Del (DHR) (-9.5% shares), Palo Alto Networks Inc (PANW) (-8.7% shares) and Alphabet Inc (GOOGL) (-6.8% shares), compared with its Q1 2026 filing.

When is Wills Financial Group LLC's next 13F filing due?

13F filings are due 45 days after each quarter ends. Wills Financial Group LLC's filing for the quarter ending Sep 30, 2026 is due by Nov 14, 2026; this page updates the day after it is published.

How much money does Wills Financial Group LLC manage?

Wills Financial Group LLC reported $385.7M of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $274.8M.