Q2 2026 13F · SEC CIK 1123812

Proffitt & Goodson Inc

Wealth managerFiled 2026-07-22 for Q2 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $726.2M
Reported positions: 294
Top holdings a year, 3 yrs: +13.6%
Assets under management: $797.7M

Proffitt & Goodson Inc is a wealth manager that reported 294 positions worth $726.2M in its Q2 2026 13F, filed 2026-07-22. Its largest holdings were Vanguard Index Fds (VOO, 16.4%), Vanguard Ftse Developed Markets Index Fu (VEA, 11.5%), Vanguard Index Fds (VTI, 8.5%). A portfolio copying its top holdings returned 13.6% a year over the last 3 years, against 22.3% for the S&P 500.

Proffitt & Goodson Inc holdings largest 50 of 294 positions.

Weights are shares of the filer's total reported 13F value, compared with Q1 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Proffitt & Goodson Inc 13F holdings
Stock	% of 13F value	Q1 2026	Shares	Share change	Reported value
VOOVanguard Index Fds	16.4%	16.3%	172,980	-2.1%	$118.8M
VEAVanguard Ftse Developed Markets Index Fu	11.5%	11.6%	1,171,878	-0.2%	$83.5M
VTIVanguard Index Fds	8.5%	8.6%	167,205	-3.6%	$61.9M
VCSHVanguard Scottsdale Fds	6.7%	7.0%	615,981	+7.4%	$48.7M
SPYState Str Spdr S&p 500 ETF T	5.6%	5.6%	54,237	-2.3%	$40.5M
VWOVanguard Intl Equity Index F	4.5%	4.6%	544,825	-1.8%	$32.5M
VGITVanguard Scottsdale Fds	4.3%	4.0%	529,624	+23.4%	$31.2M
SPDWSpdr Index Shs Fds	3.1%	3.2%	450,186	-0.5%	$22.7M
VMBSVanguard Scottsdale Fds	3.0%	3.1%	465,598	+8.1%	$21.8M
VVVanguard Index Fds	2.6%	2.3%	55,299	+11.6%	$19.0M
IJRIshares Tr	2.1%	2.0%	104,357	-0.6%	$15.5M
IJHIshares Tr	2.1%	2.1%	200,560	+0.9%	$15.5M
VTVanguard Intl Equity Index F	1.9%	—	89,779	—	$14.1M
IWRIshares Tr	1.6%	1.6%	106,513	-1.4%	$11.8M
SCHPSchwab Strategic Tr	1.5%	1.4%	398,250	+14.9%	$10.6M
XLRESelect Sector Spdr Tr	1.4%	1.5%	237,740	+2.4%	$10.5M
IGIBIshares Tr	1.2%	2.5%	169,812	-44.6%	$9.0M
BNDVanguard Bd Index Fds	1.1%	1.2%	106,353	+2.5%	$7.8M
IGSBIshares Tr	1.0%	1.2%	144,029	-4.1%	$7.5M
NVDANvidia Corporation	0.9%	0.9%	32,021	+1.3%	$6.4M
AAPLApple Inc	0.8%	0.8%	21,037	+1.5%	$6.1M
SPEMSpdr Index Shs Fds	0.7%	0.7%	100,761	+2.0%	$5.2M
VXUSVanguard Star Fds	0.7%	0.7%	55,340	-2.5%	$4.7M
GOOGLAlphabet Inc	0.6%	0.6%	12,671	+1.6%	$4.5M
AMZNAmazon Com Inc	0.6%	0.6%	18,881	-5.7%	$4.5M
MUMicron Technology Inc	0.6%	0.2%	3,789	-6.0%	$4.4M
MSFTMicrosoft Corp	0.6%	0.6%	11,317	+1.9%	$4.2M
MBBIshares Tr	0.5%	0.6%	41,140	-0.2%	$3.9M
VNQVanguard Index Fds	0.5%	0.6%	39,956	-1.3%	$3.9M
ESGVVanguard World Fd	0.4%	0.4%	22,268	+1.8%	$2.9M
AVGOBroadcom Inc	0.4%	0.3%	7,151	+2.8%	$2.7M
BSVVanguard Bd Index Fds	0.4%	0.4%	33,210	+2.6%	$2.6M
XLYSelect Sector Spdr Tr	0.3%	0.3%	19,762	-4.6%	$2.3M
BLVVanguard Bd Index Fds	0.3%	—	30,000	—	$2.1M
CSCOCisco Sys Inc	0.3%	0.2%	17,605	-1.6%	$2.1M
VTEBVanguard Mun Bd Fds	0.3%	0.4%	40,872	-19.0%	$2.1M
BNDXVanguard Charlotte Fds	0.3%	—	40,000	—	$1.9M
IEIIshares Tr	0.3%	0.2%	16,028	+46.6%	$1.9M
MINTPimco Enhanced Short Maturity Active Exc	0.3%	0.3%	18,656	-0.5%	$1.9M
JPMJpmorgan Chase & Co	0.3%	0.3%	5,642	-3.9%	$1.8M
BRK-BBerkshire Hathaway Inc Del	0.2%	0.3%	3,599	+1.1%	$1.8M
XLISelect Sector Spdr Tr	0.2%	0.2%	9,559	-3.4%	$1.8M
VOVanguard Index Fds	0.2%	0.2%	20,374	+343.1%	$1.6M
IXUSIshares Tr	0.2%	0.2%	16,529	+0.0%	$1.6M
EMREmerson Elec Co	0.2%	0.2%	10,026	+0.4%	$1.4M
JNJJohnson & Johnson	0.2%	0.2%	5,611	-10.5%	$1.4M
KRESpdr Series Trust	0.2%	0.2%	19,032	-8.4%	$1.4M
IWMIshares Tr	0.2%	—	4,502	—	$1.4M
NLYAnnaly Capital Management in	0.2%	—	59,673	—	$1.3M
XOMExxon Mobil Corp	0.2%	0.2%	8,815	-2.3%	$1.2M

What Proffitt & Goodson Inc bought and sold in Q2 2026, against Q1 2026.

New positions

Q1 2026's filing was too long to tell new positions apart.

Added to

VO Vanguard Index Fds+343.1% shares
IEI Ishares Tr+46.6% shares
VGIT Vanguard Scottsdale Fds+23.4% shares
SCHP Schwab Strategic Tr+14.9% shares
VV Vanguard Index Fds+11.6% shares
VMBS Vanguard Scottsdale Fds+8.1% shares
VCSH Vanguard Scottsdale Fds+7.4% shares

Reduced

Left the top 50

GVI Ishares Trwas 0.4%
XLU Select Sector Spdr Trwas 0.3%
SPIB Spdr Series Trustwas 0.2%
XLC Select Sector Spdr Trwas 0.2%
ICE Intercontinental Exchange Incwas 0.2%

Share counts compared with the Q1 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +6.9% /yr; S&P 500 +11.7%
3 years: +13.6% /yr; S&P 500 +22.3%
5 years: +4.4% /yr; S&P 500 +10.6%

A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q2 2026	$726.2M	294
Q1 2026	$646.9M	283
Q4 2025	$715.5M	292
Q3 2025	$697.2M	444
Q2 2025	$656.1M	262
Q1 2025	$607.6M	259
Q4 2024	$602.8M	255
Q3 2024	$610.0M	306
Q2 2024	$566.7M	278
Q1 2024	$563.1M	228
Q4 2023	$532.8M	223
Q3 2023	$487.3M	230

Questions about Proffitt & Goodson Inc's portfolio

What stocks does Proffitt & Goodson Inc own?

Proffitt & Goodson Inc's latest 13F, for Q2 2026 and filed Jul 22, 2026, lists 294 positions worth $726.2M. The largest are Vanguard Index Fds (VOO) at 16.4%, Vanguard Ftse Developed Markets Index Fu (VEA) at 11.5%, Vanguard Index Fds (VTI) at 8.5%, Vanguard Scottsdale Fds (VCSH) at 6.7% and State Str Spdr S&p 500 ETF T (SPY) at 5.6%.

What did Proffitt & Goodson Inc buy last quarter?

In Q2 2026, Proffitt & Goodson Inc added Vanguard Index Fds (VO) (+343.1% shares), Ishares Tr (IEI) (+46.6% shares) and Vanguard Scottsdale Fds (VGIT) (+23.4% shares), compared with its Q1 2026 filing.

What did Proffitt & Goodson Inc sell last quarter?

In Q2 2026, Proffitt & Goodson Inc cut from its top 50 Ishares Tr (GVI), cut from its top 50 Select Sector Spdr Tr (XLU), cut from its top 50 Spdr Series Trust (SPIB), cut from its top 50 Select Sector Spdr Tr (XLC), cut from its top 50 Intercontinental Exchange Inc (ICE), Ishares Tr (IGIB) (-44.6% shares), Vanguard Mun Bd Fds (VTEB) (-19.0% shares) and Johnson & Johnson (JNJ) (-10.5% shares), compared with its Q1 2026 filing.

How has Proffitt & Goodson Inc's portfolio performed?

A portfolio copying Proffitt & Goodson Inc's 20 largest 13F holdings each quarter, from the day each filing was public, returned +13.6% a year over the last 3 years, against +22.3% for the S&P 500. Over 1 year: +6.9% against +11.7%. Over 5 years: +4.4% a year against +10.6%.

When is Proffitt & Goodson Inc's next 13F filing due?

13F filings are due 45 days after each quarter ends. Proffitt & Goodson Inc's filing for the quarter ending Sep 30, 2026 is due by Nov 14, 2026; this page updates the day after it is published.

How much money does Proffitt & Goodson Inc manage?

Proffitt & Goodson Inc reported $797.7M of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $726.2M.