Q3 2026 13F · SEC CIK 1916366

My Personal CFO, LLC

Wealth managerFiled 2026-10-14 for Q3 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $278.8M
Reported positions: 94
Top holdings a year, 3 yrs: +22.0%
Assets under management: $365.1M

My Personal CFO, LLC is a wealth manager that reported 94 positions worth $278.8M in its Q3 2026 13F, filed 2026-10-14. Its largest holdings were Vanguard Index Fds (VTI, 15.4%), Microsoft Corp (MSFT, 7.7%), Dimensional ETF Trust (DFAI, 6.8%). A portfolio copying its top holdings returned 22.0% a year over the last 3 years, against 22.3% for the S&P 500.

My Personal CFO, LLC holdings largest 50 of 94 positions.

Weights are shares of the filer's total reported 13F value, compared with Q2 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

My Personal CFO, LLC 13F holdings
Stock	% of 13F value	Q2 2026	Shares	Share change	Reported value
VTIVanguard Index Fds	15.4%	15.5%	114,693	+7.0%	$42.9M
MSFTMicrosoft Corp	7.7%	7.6%	41,679	-19.9%	$21.4M
DFAIDimensional ETF Trust	6.8%	6.2%	459,185	+18.8%	$19.0M
AVUSAvantis U.S. Equity ETF	5.2%	5.5%	112,812	+2.1%	$14.5M
AAPLApple Inc	4.9%	4.6%	40,874	+0.4%	$13.6M
OKTAOkta Inc	4.3%	3.6%	57,583	-14.9%	$12.0M
QQQInvesco Qqq Tr	3.9%	4.1%	14,583	+1.3%	$10.8M
DFAUDimensional ETF Trust	3.6%	3.5%	194,176	+13.0%	$10.2M
TFLRT Rowe Price Exchange-Traded	3.5%	3.6%	195,175	+6.5%	$9.9M
SPYState Str Spdr S&p 500 ETF T	2.8%	2.9%	10,164	+1.6%	$7.8M
SCZIshares Tr	2.3%	2.3%	74,863	+2.8%	$6.3M
VYMIVanguard Whitehall Fds	2.0%	1.3%	56,046	+68.8%	$5.7M
DVYIshares Tr	1.5%	1.7%	27,131	-1.5%	$4.1M
BFEBInnovator Etfs Trust	1.4%	1.5%	70,575	-2.6%	$3.8M
BAPRInnovator Etfs Trust	1.3%	1.4%	68,328	+0.0%	$3.7M
VDEVanguard World Fd	1.3%	1.3%	21,188	-1.4%	$3.6M
VNQVanguard Index Fds	1.3%	1.3%	39,246	+14.6%	$3.5M
SCHDSchwab Strategic Tr	1.3%	0.8%	107,135	+57.8%	$3.5M
BDECInnovator Etfs Trust	1.2%	1.3%	63,385	-0.7%	$3.5M
AMDAdvanced Micro Devices Inc	1.2%	1.2%	5,261	-2.4%	$3.2M
NVDANvidia Corporation	1.1%	1.0%	13,657	+5.6%	$3.1M
BRK-BBerkshire Hathaway Inc Del	1.0%	1.1%	5,813	+1.4%	$2.9M
VOVanguard Index Fds	1.0%	1.2%	36,262	-2.1%	$2.8M
IQLTIshares Tr	1.0%	1.1%	54,848	-1.4%	$2.7M
VYMVanguard Whitehall Fds	1.0%	1.0%	17,380	+3.6%	$2.7M
SPLGSpdr Series Trust	1.0%	1.0%	29,656	+0.0%	$2.7M
VOOVanguard Index Fds	0.9%	1.0%	3,629	+0.3%	$2.5M
BJANInnovator Etfs Trust	0.9%	1.0%	41,885	-0.0%	$2.5M
BNOVInnovator Etfs Trust	0.9%	1.1%	49,915	-15.3%	$2.4M
AMATApplied Matls Inc	0.9%	1.3%	4,752	+0.2%	$2.4M
BMARInnovator Etfs Trust	0.8%	0.9%	38,238	-0.5%	$2.3M
IVVIshares Tr	0.8%	0.9%	2,912	-3.2%	$2.2M
BJULInnovator Etfs Trust	0.8%	0.8%	39,450	-0.8%	$2.2M
ITOTIshares Tr	0.7%	0.8%	12,287	+0.0%	$2.0M
AMJBJpmorgan Chase Finl Co LLC	0.7%	0.8%	58,643	-5.5%	$2.0M
VWOVanguard Intl Equity Index F	0.7%	0.6%	33,561	+23.1%	$2.0M
IJANInnovator Etfs Trust	0.7%	0.8%	51,629	-8.8%	$2.0M
NJANInnovator Etfs Trust	0.7%	0.8%	32,000	-11.1%	$1.9M
AMZNAmazon Com Inc	0.7%	0.7%	7,776	-0.5%	$1.9M
BSEPInnovator Etfs Trust	0.5%	0.5%	23,580	-0.1%	$1.3M
ESGVVanguard World Fd	0.4%	0.4%	8,696	+0.0%	$1.2M
JNJJohnson & Johnson	0.4%	0.4%	4,326	+2.5%	$1.1M
IYHIshares Tr	0.4%	0.4%	16,000	+0.0%	$1.1M
BOCTInnovator Etfs Trust	0.4%	0.4%	20,450	+5.4%	$1.1M
EJANInnovator Etfs Trust	0.4%	0.4%	26,990	+0.0%	$1.0M
XLKSelect Sector Spdr Tr	0.4%	—	5,070	—	$992K
BJUNInnovator U.s. Equity Buffer ETF - June	0.3%	0.4%	19,080	+0.0%	$948K
JPMJpmorgan Chase & Co	0.3%	0.3%	2,863	+4.9%	$947K
BNDVanguard Bd Index Fds	0.3%	0.3%	13,007	+18.1%	$912K
SCHFSchwab Strategic Tr	0.3%	0.3%	28,861	+0.0%	$793K

What My Personal CFO, LLC bought and sold in Q3 2026, against Q2 2026.

New positions

Q2 2026's filing was too long to tell new positions apart.

Share counts compared with the Q2 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +20.0% /yr; S&P 500 +11.7%
3 years: +22.0% /yr; S&P 500 +22.3%
5 years: +10.6% /yr; S&P 500 +14.4%

A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q3 2026	$278.8M	94
Q2 2026	$256.2M	91
Q1 2026	$228.4M	88
Q4 2025	$239.7M	93
Q3 2025	$258.2M	94
Q2 2025	$220.0M	92
Q1 2025	$198.5M	87
Q4 2024	$195.0M	88
Q3 2024	$182.4M	88
Q2 2024	$187.3M	101
Q1 2024	$173.5M	97
Q4 2023	$153.6M	90

Questions about My Personal CFO, LLC's portfolio

What stocks does My Personal CFO, LLC own?

My Personal CFO, LLC's latest 13F, for Q3 2026 and filed Oct 14, 2026, lists 94 positions worth $278.8M. The largest are Vanguard Index Fds (VTI) at 15.4%, Microsoft Corp (MSFT) at 7.7%, Dimensional ETF Trust (DFAI) at 6.8%, Avantis U.S. Equity ETF (AVUS) at 5.2% and Apple Inc (AAPL) at 4.9%.

What did My Personal CFO, LLC buy last quarter?

In Q3 2026, My Personal CFO, LLC added Vanguard Whitehall Fds (VYMI) (+68.8% shares), Schwab Strategic Tr (SCHD) (+57.8% shares) and Vanguard Intl Equity Index F (VWO) (+23.1% shares), compared with its Q2 2026 filing.

What did My Personal CFO, LLC sell last quarter?

In Q3 2026, My Personal CFO, LLC cut from its top 50 Vanguard World Fd (VGT), Microsoft Corp (MSFT) (-19.9% shares), Innovator Etfs Trust (BNOV) (-15.3% shares) and Okta Inc (OKTA) (-14.9% shares), compared with its Q2 2026 filing.

How has My Personal CFO, LLC's portfolio performed?

A portfolio copying My Personal CFO, LLC's 20 largest 13F holdings each quarter, from the day each filing was public, returned +22.0% a year over the last 3 years, against +22.3% for the S&P 500. Over 1 year: +20.0% against +11.7%. Over 5 years: +10.6% a year against +14.4%.

When is My Personal CFO, LLC's next 13F filing due?

13F filings are due 45 days after each quarter ends. My Personal CFO, LLC's filing for the quarter ending Dec 31, 2026 is due by Feb 14, 2027; this page updates the day after it is published.

How much money does My Personal CFO, LLC manage?

My Personal CFO, LLC reported $365.1M of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $278.8M.