Q2 2026 13F · SEC CIK 1542284

Madden Advisory Services, Inc.

Wealth managerFiled 2026-08-04 for Q2 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $278.9M
Reported positions: 110
Top holdings a year, 3 yrs: +16.5%
Assets under management: $291.7M

Madden Advisory Services, Inc. is a wealth manager that reported 110 positions worth $278.9M in its Q2 2026 13F, filed 2026-08-04. Its largest holdings were Vanguard Index Fds (VOO, 7.3%), Vanguard World Fd (VGT, 7.3%), Schwab Strategic Tr (SCHB, 6.2%). A portfolio copying its top holdings returned 16.5% a year over the last 3 years, against 20.4% for the S&P 500.

Madden Advisory Services, Inc. holdings largest 50 of 110 positions.

Weights are shares of the filer's total reported 13F value, compared with Q1 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Madden Advisory Services, Inc. 13F holdings
Stock	% of 13F value	Q1 2026	Shares	Share change	Reported value
VOOVanguard Index Fds	7.3%	7.7%	29,840	-8.7%	$20.5M
VGTVanguard World Fd	7.3%	5.8%	169,988	+698.7%	$20.3M
SCHBSchwab Strategic Tr	6.2%	6.0%	595,799	-1.1%	$17.3M
VTVVanguard Index Fds	5.3%	5.0%	68,169	+5.6%	$14.9M
EFAIshares Tr	3.9%	4.0%	105,547	+0.7%	$11.0M
IBDRIshares Tr	2.8%	3.2%	325,410	-1.4%	$7.9M
SCHXSchwab Strategic Tr	2.6%	2.6%	246,436	-3.6%	$7.3M
IBDSIshares Tr	2.4%	2.7%	278,182	-0.9%	$6.7M
SCHMSchwab Strategic Tr	2.4%	2.2%	181,685	+0.3%	$6.7M
IAUIshares Gold Tr	2.4%	3.0%	88,555	+0.8%	$6.7M
VHTVanguard World Fd	2.3%	2.3%	21,316	+0.5%	$6.4M
VXUSVanguard Star Fds	2.3%	2.3%	73,824	-0.5%	$6.3M
SCHGSchwab Strategic Tr	2.2%	2.1%	183,325	-0.7%	$6.2M
QQQInvesco Qqq Tr	2.0%	1.8%	7,501	-2.6%	$5.5M
SHYGIshares Tr	1.9%	2.0%	123,071	+1.9%	$5.2M
VCSHVanguard Scottsdale Fds	1.9%	2.0%	65,868	+1.6%	$5.2M
VDCVanguard World Fd	1.9%	2.0%	23,035	+0.4%	$5.2M
SCHISchwab Strategic Tr	1.8%	2.1%	224,990	-2.3%	$5.1M
SPYState Str Spdr S&p 500 ETF T	1.8%	1.8%	6,725	-2.5%	$5.0M
IJRIshares Tr	1.7%	1.6%	31,306	-2.4%	$4.6M
VCRVanguard Consumer Discretionary ETF	1.4%	1.4%	9,909	-1.1%	$3.9M
IBDTIshares Ibonds Dec 2028 Term Corporate E	1.4%	1.5%	153,604	-0.0%	$3.9M
VTIVanguard Index Fds	1.4%	1.3%	10,185	-0.5%	$3.8M
VISVanguard Industrials ETF	1.2%	1.2%	9,577	+1.3%	$3.5M
STIPIshares Tr	1.2%	1.4%	33,682	+0.5%	$3.4M
FQALFidelity Covington Trust	1.2%	1.2%	41,701	-1.3%	$3.4M
VIGVanguard Specialized Funds	1.2%	1.2%	14,293	-0.3%	$3.4M
VUGVanguard Index Fds	1.2%	0.7%	37,428	+785.5%	$3.2M
VPUVanguard World Fd	1.1%	1.2%	15,379	+0.7%	$3.0M
SCHDSchwab Strategic Tr	1.1%	1.1%	93,747	-0.0%	$3.0M
FLTRVaneck ETF Trust	1.1%	1.2%	115,648	-0.6%	$3.0M
IBDUIshares Tr	0.9%	1.0%	111,466	+2.8%	$2.6M
SCHHSchwab Strategic Tr	0.9%	0.9%	107,454	-0.9%	$2.5M
VFHVanguard World Fd	0.9%	0.8%	18,233	+2.1%	$2.4M
XLKSelect Sector Spdr Tr	0.8%	0.6%	11,551	-5.0%	$2.2M
VOXVanguard Telecommunication Ser	0.7%	0.7%	9,942	+3.4%	$1.8M
IJHIshares Tr	0.6%	0.6%	23,224	-0.7%	$1.8M
VBVanguard Index Fds	0.6%	0.6%	5,766	+0.1%	$1.7M
SMHVaneck ETF Trust	0.6%	—	2,586	—	$1.7M
TIPIshares Tr	0.6%	0.7%	15,162	-5.6%	$1.7M
IHIIshares Tr	0.6%	0.7%	33,420	-4.5%	$1.7M
HDVIshares Tr	0.6%	0.6%	58,990	+386.5%	$1.6M
XLYSelect Sector Spdr Tr	0.6%	0.6%	13,090	-1.5%	$1.5M
EFVIshares Tr	0.5%	0.6%	19,775	-0.6%	$1.5M
VWOVanguard Intl Equity Index F	0.5%	0.5%	24,261	+2.7%	$1.4M
RSPInvesco Exchange Traded Fd T	0.5%	0.5%	6,686	-2.7%	$1.4M
SCHESchwab Strategic Tr	0.5%	0.5%	38,841	-0.4%	$1.4M
XLPSelect Sector Spdr Tr	0.5%	0.5%	16,089	-2.9%	$1.3M
XLISelect Sector Spdr Tr	0.5%	0.4%	6,919	-0.4%	$1.3M
SCHFSchwab Strategic Tr	0.5%	0.5%	46,244	-0.9%	$1.3M

What Madden Advisory Services, Inc. bought and sold in Q2 2026, against Q1 2026.

New positions

Q1 2026's filing was too long to tell new positions apart.

Share counts compared with the Q1 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +18.2% /yr; S&P 500 +20.1%
3 years: +16.5% /yr; S&P 500 +20.4%
5 years: +8.9% /yr; S&P 500 +11.6%

A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q2 2026	$278.9M	110
Q1 2026	$253.9M	108
Q4 2025	$248.7M	105
Q3 2025	$238.0M	104
Q2 2025	$234.7M	100
Q1 2025	$214.6M	101
Q4 2024	$215.4M	99
Q3 2024	$218.4M	100
Q2 2024	$196.7M	93
Q1 2024	$189.8M	92
Q4 2023	$177.4M	90
Q3 2023	$158.1M	81

Questions about Madden Advisory Services, Inc.'s portfolio

What stocks does Madden Advisory Services, Inc. own?

Madden Advisory Services, Inc.'s latest 13F, for Q2 2026 and filed Aug 4, 2026, lists 110 positions worth $278.9M. The largest are Vanguard Index Fds (VOO) at 7.3%, Vanguard World Fd (VGT) at 7.3%, Schwab Strategic Tr (SCHB) at 6.2%, Vanguard Index Fds (VTV) at 5.3% and Ishares Tr (EFA) at 3.9%.

What did Madden Advisory Services, Inc. buy last quarter?

In Q2 2026, Madden Advisory Services, Inc. added Vanguard Index Fds (VUG) (+785.5% shares), Vanguard World Fd (VGT) (+698.7% shares) and Ishares Tr (HDV) (+386.5% shares), compared with its Q1 2026 filing.

What did Madden Advisory Services, Inc. sell last quarter?

In Q2 2026, Madden Advisory Services, Inc. cut from its top 50 Vanguard Bd Index Fds (BND), Vanguard Index Fds (VOO) (-8.7% shares) and Ishares Tr (TIP) (-5.6% shares), compared with its Q1 2026 filing.

How has Madden Advisory Services, Inc.'s portfolio performed?

A portfolio copying Madden Advisory Services, Inc.'s 20 largest 13F holdings each quarter, from the day each filing was public, returned +16.5% a year over the last 3 years, against +20.4% for the S&P 500. Over 1 year: +18.2% against +20.1%. Over 5 years: +8.9% a year against +11.6%.

When is Madden Advisory Services, Inc.'s next 13F filing due?

13F filings are due 45 days after each quarter ends. Madden Advisory Services, Inc.'s filing for the quarter ending Sep 30, 2026 is due by Nov 14, 2026; this page updates the day after it is published.

How much money does Madden Advisory Services, Inc. manage?

Madden Advisory Services, Inc. reported $291.7M of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $278.9M.