Q3 2026 13F · SEC CIK 925953

Investment Advisory Services Inc /tx /adv

Wealth managerFiled 2026-10-27 for Q3 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $355.1M
Reported positions: 135
Top holdings a year, 3 yrs: +14.8%
Average holding period: 4.8 yrs

Investment Advisory Services Inc /tx /adv is a wealth manager that reported 135 positions worth $355.1M in its Q3 2026 13F, filed 2026-10-27. Its largest holdings were Invesco Qqq Tr (QQQ, 11.4%), Vanguard Specialized Funds (VIG, 11.2%), Microsoft Corp (MSFT, 5.2%). A portfolio copying its top holdings returned 14.8% a year over the last 3 years, against 20.4% for the S&P 500.

Investment Advisory Services Inc /tx /adv holdings largest 50 of 135 positions.

Weights are shares of the filer's total reported 13F value, compared with Q2 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Investment Advisory Services Inc /tx /adv 13F holdings
Stock	% of 13F value	Q2 2026	Shares	Share change	Reported value
QQQInvesco Qqq Tr	11.4%	11.4%	54,853	+1.8%	$40.6M
VIGVanguard Specialized Funds	11.2%	11.2%	170,498	+3.7%	$39.8M
MSFTMicrosoft Corp	5.2%	3.9%	36,317	+0.5%	$18.6M
AAPLApple Inc	4.4%	3.9%	47,026	+1.7%	$15.7M
COWZPacer Fds Tr	3.4%	3.2%	183,335	+2.0%	$12.2M
FGROFidelity Covington Trust	3.1%	2.8%	321,518	+15.5%	$10.9M
WMTWalmart Inc	2.9%	3.2%	98,374	-0.9%	$10.2M
FESMFidelity Covington Trust	2.6%	1.4%	205,203	+99.7%	$9.2M
FDVVFidelity Covington Trust	2.5%	2.1%	147,822	+21.4%	$9.0M
SCHDSchwab Strategic Tr	2.5%	2.4%	274,322	+5.2%	$8.9M
FMDEFidelity Covington Trust	2.4%	1.2%	214,127	+110.7%	$8.6M
XOMExxonmobil Holdings Corp	2.3%	—	49,851	—	$8.1M
IUSGIshares Tr	2.3%	2.2%	41,442	+1.1%	$8.0M
JNJJohnson & Johnson	1.9%	1.9%	25,816	-0.8%	$6.8M
ABBVAbbvie Inc	1.8%	1.8%	24,859	+0.6%	$6.5M
RSPInvesco Exchange Traded Fd T	1.6%	1.6%	28,042	+10.2%	$5.8M
JPMJpmorgan Chase & Co	1.6%	1.6%	16,929	+1.2%	$5.6M
XLKSelect Sector Spdr Tr	1.4%	1.4%	25,372	+0.8%	$5.0M
XLESelect Sector Spdr Tr	1.2%	1.0%	68,416	+5.0%	$4.2M
KOCoca Cola Co	1.1%	1.1%	46,276	-0.2%	$4.0M
AMZNAmazon Com Inc	1.1%	1.1%	15,815	+2.2%	$3.9M
DVNDevon Energy Corp New	1.1%	1.0%	85,250	+0.0%	$3.9M
AXPAmerican Express Co	1.1%	1.2%	12,472	+0.5%	$3.8M
MCDMcdonalds Corp	1.0%	1.3%	15,865	-2.1%	$3.7M
CGUSCapital Group Core Equity Et	1.0%	1.0%	82,044	+9.7%	$3.7M
CVXChevron Corporation	1.0%	0.8%	17,674	+2.3%	$3.6M
VTIVanguard Index Fds	1.0%	1.0%	9,401	-0.5%	$3.5M
GOOGLAlphabet Inc	1.0%	1.0%	9,832	+0.6%	$3.4M
HDHome Depot Inc	0.9%	1.2%	11,813	-1.0%	$3.4M
CGGRCapital Group Growth ETF	0.9%	0.9%	66,478	+4.8%	$3.2M
BLKBlackrock Inc	0.9%	0.8%	2,968	-1.7%	$3.1M
CSCOCisco Sys Inc	0.9%	0.9%	28,296	+1.2%	$3.0M
VOOVanguard Index Fds	0.8%	0.8%	4,145	+7.9%	$2.9M
SYKStryker Corporation	0.7%	0.9%	9,504	-3.1%	$2.6M
RTXRtx Corporation	0.7%	0.7%	12,986	+0.3%	$2.4M
COSTCostco Wholesale Corporation	0.7%	0.7%	2,605	-0.3%	$2.4M
NVDANvidia Corporation	0.6%	0.6%	10,031	-3.1%	$2.3M
PGProcter & Gamble Co	0.6%	0.7%	15,720	+0.2%	$2.3M
AMGNAmgen Inc	0.6%	0.5%	5,292	+0.9%	$2.2M
SCHWCharles Schwab Corp (the)	0.6%	0.6%	22,734	-1.0%	$2.2M
BACBank of Amer Corp	0.6%	0.7%	40,711	+0.1%	$2.2M
CGDVCapital Group Dividend Value	0.6%	0.5%	43,740	+13.8%	$2.1M
IJHIshares Tr	0.5%	0.6%	26,022	-1.6%	$1.9M
MCKMckesson Corp	0.5%	—	1,990	—	$1.7M
PEPPepsico Inc	0.5%	0.5%	13,071	+0.1%	$1.7M
ABTAbbott Laboratories	0.5%	0.4%	16,629	-2.2%	$1.6M
FDXFedex Corp	0.4%	0.5%	5,510	+0.0%	$1.6M
IJRIshares Tr	0.4%	0.5%	11,352	-0.4%	$1.5M
CMICummins Inc	0.4%	0.6%	2,916	+0.0%	$1.5M
SPYState Str Spdr S&p 500 ETF T	0.4%	—	1,972	—	$1.5M

What Investment Advisory Services Inc /tx /adv bought and sold in Q3 2026, against Q2 2026.

New positions

Q2 2026's filing was too long to tell new positions apart.

Added to

FMDE Fidelity Covington Trust+110.7% shares
FESM Fidelity Covington Trust+99.7% shares
FDVV Fidelity Covington Trust+21.4% shares
FGRO Fidelity Covington Trust+15.5% shares
CGDV Capital Group Dividend Value+13.8% shares
RSP Invesco Exchange Traded Fd T+10.2% shares
CGUS Capital Group Core Equity Et+9.7% shares
VOO Vanguard Index Fds+7.9% shares

Reduced

No position shrank by more than 5%.

Left the top 50

JEPI J P Morgan Exchange Traded Fwas 3.6%
XOM Exxon Mobil Corpwas 2.0%
JEPQ J P Morgan Exchange Traded Fwas 0.8%

Share counts compared with the Q2 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +16.8% /yr; S&P 500 +20.1%
3 years: +14.8% /yr; S&P 500 +20.4%
5 years: +9.3% /yr; S&P 500 +11.2%

A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q3 2026	$355.1M	135
Q2 2026	$347.2M	140
Q1 2026	$314.5M	130
Q4 2025	$319.7M	126
Q3 2025	$317.4M	126
Q2 2025	$299.8M	131
Q1 2025	$276.4M	115
Q4 2024	$283.6M	116
Q3 2024	$283.1M	116
Q2 2024	$272.9M	118
Q1 2024	$272.4M	117
Q4 2023	$253.5M	115

Questions about Investment Advisory Services Inc /tx /adv's portfolio

What stocks does Investment Advisory Services Inc /tx /adv own?

Investment Advisory Services Inc /tx /adv's latest 13F, for Q3 2026 and filed Oct 27, 2026, lists 135 positions worth $355.1M. The largest are Invesco Qqq Tr (QQQ) at 11.4%, Vanguard Specialized Funds (VIG) at 11.2%, Microsoft Corp (MSFT) at 5.2%, Apple Inc (AAPL) at 4.4% and Pacer Fds Tr (COWZ) at 3.4%.

What did Investment Advisory Services Inc /tx /adv buy last quarter?

In Q3 2026, Investment Advisory Services Inc /tx /adv added Fidelity Covington Trust (FMDE) (+110.7% shares), Fidelity Covington Trust (FESM) (+99.7% shares) and Fidelity Covington Trust (FDVV) (+21.4% shares), compared with its Q2 2026 filing.

What did Investment Advisory Services Inc /tx /adv sell last quarter?

In Q3 2026, Investment Advisory Services Inc /tx /adv cut from its top 50 J P Morgan Exchange Traded F (JEPI), cut from its top 50 Exxon Mobil Corp (XOM) and cut from its top 50 J P Morgan Exchange Traded F (JEPQ), compared with its Q2 2026 filing.

How has Investment Advisory Services Inc /tx /adv's portfolio performed?

A portfolio copying Investment Advisory Services Inc /tx /adv's 20 largest 13F holdings each quarter, from the day each filing was public, returned +14.8% a year over the last 3 years, against +20.4% for the S&P 500. Over 1 year: +16.8% against +20.1%. Over 5 years: +9.3% a year against +11.2%.

When is Investment Advisory Services Inc /tx /adv's next 13F filing due?

13F filings are due 45 days after each quarter ends. Investment Advisory Services Inc /tx /adv's filing for the quarter ending Dec 31, 2026 is due by Feb 14, 2027; this page updates the day after it is published.