Q2 2026 13F · SEC CIK 769963

Howe & Rusling Inc

Wealth managerFiled 2026-08-10 for Q2 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $1.7B
Reported positions: 479
Top holdings a year, 3 yrs: +19.4%
Assets under management: $2.4B

Howe & Rusling Inc is a wealth manager that reported 479 positions worth $1.7B in its Q2 2026 13F, filed 2026-08-10. Its largest holdings were Vanguard Index Fds (VTI, 4.5%), Ishares Tr (IVV, 3.7%), Ishares Tr (IUSG, 3.7%). A portfolio copying its top holdings returned 19.4% a year over the last 3 years, against 22.3% for the S&P 500.

Howe & Rusling Inc holdings largest 50 of 479 positions.

Weights are shares of the filer's total reported 13F value, compared with Q1 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Howe & Rusling Inc 13F holdings
Stock	% of 13F value	Q1 2026	Shares	Share change	Reported value
VTIVanguard Index Fds	4.5%	4.0%	208,470	+8.1%	$77.1M
IVVIshares Tr	3.7%	3.4%	85,966	+7.4%	$64.4M
IUSGIshares Tr	3.7%	3.4%	339,855	+0.3%	$63.9M
JPMJpmorgan Chase & Co	3.6%	3.6%	189,938	+2.0%	$62.2M
AVGOBroadcom Inc	3.5%	3.3%	161,429	-0.1%	$61.0M
VCITVanguard Scottsdale Fds	3.2%	3.4%	658,720	+5.6%	$54.4M
AAPLApple Inc	2.8%	2.8%	167,597	+0.6%	$48.5M
IUSVIshares Tr	2.7%	2.4%	416,948	+16.2%	$45.9M
GVIIshares Tr	2.5%	2.7%	411,980	+4.4%	$43.7M
NVDANvidia Corporation	2.1%	2.1%	183,653	+0.2%	$36.7M
MSFTMicrosoft Corp	2.0%	2.2%	94,506	+5.1%	$35.3M
AMZNAmazon Com Inc	2.0%	2.0%	146,782	+0.2%	$35.0M
XOMExxon Mobil Corp	1.9%	2.6%	233,451	-0.5%	$31.9M
VCSHVanguard Scottsdale Fds	1.8%	1.9%	397,192	+7.7%	$31.4M
GOOGAlphabet Inc	1.5%	1.4%	72,343	-0.3%	$25.6M
ABBVAbbvie Inc	1.4%	1.2%	97,901	+12.1%	$24.6M
METAMeta Platforms Inc	1.4%	1.6%	42,008	+1.0%	$23.7M
NEENextera Energy Inc	1.4%	1.6%	269,147	+0.7%	$23.6M
CATCaterpillar Inc	1.3%	1.0%	20,530	-0.1%	$21.9M
TJXTjx Cos Inc New	1.2%	1.4%	137,278	+0.6%	$20.8M
MSMorgan Stanley	1.2%	1.0%	95,693	+1.1%	$20.0M
GSGoldman Sachs Group Inc	1.1%	1.0%	18,547	+1.4%	$18.8M
MUMicron Technology Inc	1.1%	—	15,944	—	$18.4M
ELVElevance Health Inc Formerly	1.0%	0.7%	45,974	+18.8%	$17.8M
IJRIshares Tr	1.0%	0.8%	113,115	+13.9%	$16.8M
ICEIntercontinental Exchange Inc	1.0%	1.4%	136,080	-0.2%	$16.8M
VWOVanguard Intl Equity Index F	1.0%	0.8%	276,275	+21.4%	$16.5M
KOCoca Cola Co	0.9%	1.0%	201,373	+0.8%	$16.4M
VYMVanguard Whitehall Fds	0.9%	1.0%	102,327	-1.8%	$16.2M
KLACKla Corp	0.9%	—	52,573	—	$15.9M
CRWDCrowdstrike Hldgs Inc	0.9%	—	20,388	—	$15.6M
PMPhilip Morris Intl Inc	0.9%	1.3%	85,543	-28.2%	$15.5M
VGITVanguard Scottsdale Fds	0.9%	0.9%	256,842	+11.8%	$15.1M
VVisa Inc	0.8%	0.8%	41,770	+0.6%	$14.3M
BACBank of Amer Corp	0.8%	0.8%	249,577	+0.9%	$14.2M
UNPUnion Pac Corp	0.8%	0.8%	51,684	+1.4%	$14.1M
PEPPepsico Inc	0.8%	1.0%	102,039	+2.0%	$13.8M
HONHoneywell Intl Inc	0.8%	—	60,720	—	$13.6M
HONAHoneywell Aerospace Inc	0.8%	—	60,764	—	$13.4M
SYKStryker Corporation	0.8%	0.7%	42,434	+31.3%	$13.4M
MCDMcdonalds Corp	0.8%	1.0%	48,830	-0.0%	$13.2M
ASMLAsml Hldg NV	0.8%	—	6,596	—	$13.1M
VOVanguard Index Fds	0.7%	—	156,667	—	$12.6M
MGVVanguard World Fd	0.7%	0.6%	76,615	+12.0%	$12.5M
AMATApplied Matls Inc	0.7%	—	17,216	—	$12.4M
CASYCaseys Gen Stores Inc	0.7%	1.0%	15,473	-26.6%	$12.3M
APHAmphenol Corp	0.7%	—	67,050	—	$11.8M
DTEDte Energy Company	0.7%	0.7%	77,083	+1.0%	$11.7M
CCKCrown Hldgs Inc	0.7%	0.7%	104,899	+1.8%	$11.7M
GDGeneral Dynamics Corp	0.6%	0.7%	31,331	+1.8%	$11.1M

What Howe & Rusling Inc bought and sold in Q2 2026, against Q1 2026.

New positions

Q1 2026's filing was too long to tell new positions apart.

Added to

SYK Stryker Corporation+31.3% shares
VWO Vanguard Intl Equity Index F+21.4% shares
ELV Elevance Health Inc Formerly+18.8% shares
IUSV Ishares Tr+16.2% shares
IJR Ishares Tr+13.9% shares
ABBV Abbvie Inc+12.1% shares
MGV Vanguard World Fd+12.0% shares
VGIT Vanguard Scottsdale Fds+11.8% shares

Reduced

PM Philip Morris Intl Inc-28.2% shares
CASY Caseys Gen Stores Inc-26.6% shares

Left the top 50

Share counts compared with the Q1 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +7.3% /yr; S&P 500 +11.7%
3 years: +19.4% /yr; S&P 500 +22.3%
5 years: +9.6% /yr; S&P 500 +10.6%

A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q2 2026	$1.7B	479
Q1 2026	$1.5B	477
Q4 2025	$1.5B	477
Q3 2025	$1.5B	448
Q2 2025	$1.4B	468
Q1 2025	$1.2B	434
Q4 2024	$1.2B	410
Q3 2024	$1.2B	411
Q2 2024	$1.1B	362
Q1 2024	$1.0B	384
Q4 2023	$943.2M	374
Q3 2023	$847.3M	313

Questions about Howe & Rusling Inc's portfolio

What stocks does Howe & Rusling Inc own?

Howe & Rusling Inc's latest 13F, for Q2 2026 and filed Aug 10, 2026, lists 479 positions worth $1.7B. The largest are Vanguard Index Fds (VTI) at 4.5%, Ishares Tr (IVV) at 3.7%, Ishares Tr (IUSG) at 3.7%, Jpmorgan Chase & Co (JPM) at 3.6% and Broadcom Inc (AVGO) at 3.5%.

What did Howe & Rusling Inc buy last quarter?

In Q2 2026, Howe & Rusling Inc added Stryker Corporation (SYK) (+31.3% shares), Vanguard Intl Equity Index F (VWO) (+21.4% shares) and Elevance Health Inc Formerly (ELV) (+18.8% shares), compared with its Q1 2026 filing.

What did Howe & Rusling Inc sell last quarter?

In Q2 2026, Howe & Rusling Inc cut from its top 50 Honeywell Intl. Inc (HON), cut from its top 50 Range Res Corp (RRC), cut from its top 50 Intuit (INTU), cut from its top 50 Mondelez International (MDLZ), cut from its top 50 Astrazeneca PLC (AZN), Philip Morris Intl Inc (PM) (-28.2% shares) and Caseys Gen Stores Inc (CASY) (-26.6% shares), compared with its Q1 2026 filing.

How has Howe & Rusling Inc's portfolio performed?

A portfolio copying Howe & Rusling Inc's 20 largest 13F holdings each quarter, from the day each filing was public, returned +19.4% a year over the last 3 years, against +22.3% for the S&P 500. Over 1 year: +7.3% against +11.7%. Over 5 years: +9.6% a year against +10.6%.

When is Howe & Rusling Inc's next 13F filing due?

13F filings are due 45 days after each quarter ends. Howe & Rusling Inc's filing for the quarter ending Sep 30, 2026 is due by Nov 14, 2026; this page updates the day after it is published.

How much money does Howe & Rusling Inc manage?

Howe & Rusling Inc reported $2.4B of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $1.7B.