Q3 2026 13F · SEC CIK 1891713

Herold Advisors, Inc.

Wealth managerFiled 2026-10-19 for Q3 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $512.2M
Reported positions: 269
Top holdings a year, 3 yrs: +19.6%
Assets under management: $540.2M

Herold Advisors, Inc. is a wealth manager that reported 269 positions worth $512.2M in its Q3 2026 13F, filed 2026-10-19. Its largest holdings were Apple Inc (AAPL, 5.3%), Nvidia Corporation (NVDA, 4.7%), Microsoft Corp (MSFT, 3.6%). A portfolio copying its top holdings returned 19.6% a year over the last 3 years, against 20.4% for the S&P 500.

Herold Advisors, Inc. holdings largest 50 of 269 positions.

Weights are shares of the filer's total reported 13F value, compared with Q2 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Herold Advisors, Inc. 13F holdings
Stock	% of 13F value	Q2 2026	Shares	Share change	Reported value
AAPLApple Inc	5.3%	4.7%	81,516	-1.3%	$27.1M
NVDANvidia Corporation	4.7%	4.5%	105,203	-7.8%	$24.0M
MSFTMicrosoft Corp	3.6%	2.8%	36,377	-2.5%	$18.7M
DFUSDimensional ETF Trust	2.5%	2.4%	154,403	+3.7%	$12.8M
LLYEli Lilly & Co	2.3%	2.5%	10,177	-3.5%	$11.8M
AVUSAvantis U.S. Equity ETF	2.1%	2.1%	84,596	+4.0%	$10.8M
XOMExxonmobil Holdings Corp	2.1%	—	65,857	—	$10.7M
AVLCAmerican Centy ETF Tr	2.1%	1.9%	116,804	+7.5%	$10.5M
JPMJpmorgan Chase & Co	1.9%	1.9%	28,766	-1.5%	$9.5M
ABBVAbbvie Inc	1.7%	1.7%	34,107	-2.9%	$8.9M
MAMastercard Incorporated	1.7%	1.6%	15,644	-1.6%	$8.6M
GOOGLAlphabet Inc	1.6%	1.8%	24,296	-3.0%	$8.4M
VVisa Inc	1.5%	1.5%	22,048	-0.7%	$7.9M
DFCFDimensional ETF Trust	1.5%	1.6%	187,048	-0.6%	$7.5M
AVIGAmerican Centy ETF Tr	1.4%	1.5%	185,470	-1.5%	$7.3M
WMTWalmart Inc	1.4%	1.6%	69,929	-0.6%	$7.3M
APHAmphenol Corp	1.2%	1.4%	75,543	+85.3%	$6.4M
CVXChevron Corporation	1.2%	1.0%	29,826	+0.3%	$6.1M
TDTTFlexshares Tr	1.2%	—	256,544	—	$6.0M
QLCFlexshares Tr	1.1%	1.1%	64,105	-0.9%	$5.8M
AVLVAmerican Centy ETF Tr	1.1%	0.7%	64,335	+56.0%	$5.8M
SKORNorthern Trust Credit-Scored US Corporat	1.1%	1.1%	118,574	+8.2%	$5.5M
IQDYFlexshares Tr	1.1%	1.1%	128,168	-0.6%	$5.4M
AMZNAmazon Com Inc	1.0%	1.0%	21,256	-1.5%	$5.3M
DFIVDimensional ETF Trust	1.0%	1.0%	94,083	+5.3%	$5.3M
METAMeta Platforms Inc	1.0%	0.8%	7,083	-2.4%	$5.1M
QGRWWisdomtree Tr	0.9%	0.9%	70,756	+5.0%	$4.9M
MRKMerck & Co Inc	0.9%	0.8%	31,510	-0.3%	$4.6M
IBMInternational Business Machs	0.9%	1.1%	20,236	+2.5%	$4.5M
JNJJohnson & Johnson	0.8%	0.8%	15,627	+2.4%	$4.1M
VZVerizon Communications Inc	0.8%	0.8%	88,781	-3.0%	$4.1M
AVDEAvantis International Equity ETF	0.8%	0.8%	44,689	-0.3%	$4.0M
PSXPhillips 66	0.8%	0.5%	15,536	-1.9%	$4.0M
HDHome Depot Inc	0.8%	0.9%	13,525	+3.9%	$3.8M
AVUVAmerican Centy ETF Tr	0.7%	0.8%	32,404	+1.7%	$3.8M
TSLATesla Inc	0.7%	0.9%	10,488	+2.0%	$3.7M
XLESelect Sector Spdr Tr	0.7%	0.6%	59,280	+0.0%	$3.6M
JEPIJ P Morgan Exchange Traded F	0.7%	0.7%	64,424	+2.7%	$3.6M
JPSTJ P Morgan Exchange Traded F	0.7%	0.7%	67,820	-0.1%	$3.4M
ETNEaton Corp PLC	0.6%	0.6%	7,540	-1.4%	$3.2M
BRK-BBerkshire Hathaway Inc Del	0.6%	0.6%	6,449	+0.7%	$3.2M
BIPBrookfield Infrastructure Pa	0.6%	0.6%	90,061	+0.0%	$3.2M
PGProcter & Gamble Co	0.6%	0.7%	21,844	-4.8%	$3.2M
DSTLETF Ser Solutions	0.6%	0.6%	48,621	-1.4%	$3.1M
JEPQJ P Morgan Exchange Traded F	0.6%	0.6%	49,865	+4.5%	$3.1M
CGDVCapital Group Dividend Value	0.6%	0.5%	61,023	+8.8%	$3.0M
AVGOBroadcom Inc	0.6%	0.6%	8,470	+6.6%	$3.0M
CBChubb Limited	0.5%	0.6%	8,641	-4.2%	$2.8M
DFAUDimensional ETF Trust	0.5%	0.6%	53,046	-2.2%	$2.8M
CTASCintas Corp	0.5%	—	13,962	—	$2.7M

What Herold Advisors, Inc. bought and sold in Q3 2026, against Q2 2026.

New positions

Q2 2026's filing was too long to tell new positions apart.

Added to

APH Amphenol Corp+85.3% shares
AVLV American Centy ETF Tr+56.0% shares
CGDV Capital Group Dividend Value+8.8% shares
SKOR Northern Trust Credit-Scored US Corporat+8.2% shares
AVLC American Centy ETF Tr+7.5% shares
AVGO Broadcom Inc+6.6% shares
DFIV Dimensional ETF Trust+5.3% shares

Reduced

NVDA Nvidia Corporation-7.8% shares

Left the top 50

Share counts compared with the Q2 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +16.7% /yr; S&P 500 +20.1%
3 years: +19.6% /yr; S&P 500 +20.4%
5 years: +11.6% /yr; S&P 500 +11.2%

A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q3 2026	$512.2M	269
Q2 2026	$505.9M	273
Q1 2026	$455.3M	263
Q4 2025	$447.5M	247
Q3 2025	$431.5M	248
Q2 2025	$477.0M	311
Q1 2025	$455.4M	282
Q4 2024	$458.9M	275
Q3 2024	$460.5M	272
Q2 2024	$432.3M	263
Q1 2024	$413.4M	265
Q4 2023	$361.5M	244

Questions about Herold Advisors, Inc.'s portfolio

What stocks does Herold Advisors, Inc. own?

Herold Advisors, Inc.'s latest 13F, for Q3 2026 and filed Oct 19, 2026, lists 269 positions worth $512.2M. The largest are Apple Inc (AAPL) at 5.3%, Nvidia Corporation (NVDA) at 4.7%, Microsoft Corp (MSFT) at 3.6%, Dimensional ETF Trust (DFUS) at 2.5% and Eli Lilly & Co (LLY) at 2.3%.

What did Herold Advisors, Inc. buy last quarter?

In Q3 2026, Herold Advisors, Inc. added Amphenol Corp (APH) (+85.3% shares), American Centy ETF Tr (AVLV) (+56.0% shares) and Capital Group Dividend Value (CGDV) (+8.8% shares), compared with its Q2 2026 filing.

What did Herold Advisors, Inc. sell last quarter?

In Q3 2026, Herold Advisors, Inc. cut from its top 50 Exxon Mobil Corp (XOM), cut from its top 50 Ishares Tr (IGIB), cut from its top 50 Corning Inc (GLW) and Nvidia Corporation (NVDA) (-7.8% shares), compared with its Q2 2026 filing.

How has Herold Advisors, Inc.'s portfolio performed?

A portfolio copying Herold Advisors, Inc.'s 20 largest 13F holdings each quarter, from the day each filing was public, returned +19.6% a year over the last 3 years, against +20.4% for the S&P 500. Over 1 year: +16.7% against +20.1%. Over 5 years: +11.6% a year against +11.2%.

When is Herold Advisors, Inc.'s next 13F filing due?

13F filings are due 45 days after each quarter ends. Herold Advisors, Inc.'s filing for the quarter ending Dec 31, 2026 is due by Feb 14, 2027; this page updates the day after it is published.

How much money does Herold Advisors, Inc. manage?

Herold Advisors, Inc. reported $540.2M of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $512.2M.