Q2 2026 13F · SEC CIK 1468792

Harbor Investment Advisory, LLC

Institutional asset managerFiled 2026-07-07 for Q2 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $1.4B
Reported positions: 1,309
Top holdings a year, 3 yrs: +20.2%
Assets under management: $6.9B

Harbor Investment Advisory, LLC is an institutional asset manager that reported 1,309 positions worth $1.4B in its Q2 2026 13F, filed 2026-07-07. Its largest holdings were Marriott Intl Inc New Cl A (MAR, 13.8%), Apple Inc (AAPL, 6.4%), Alphabet Inc (GOOGL, 4.2%). A portfolio copying its top holdings returned 20.2% a year over the last 3 years, against 20.4% for the S&P 500.

Harbor Investment Advisory, LLC holdings largest 50 of 1,309 positions.

Weights are shares of the filer's total reported 13F value, compared with Q1 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Harbor Investment Advisory, LLC 13F holdings
Stock	% of 13F value	Q1 2026	Shares	Share change	Reported value
MARMarriott Intl Inc New Cl A	13.8%	13.8%	532,039	-0.4%	$197.2M
AAPLApple Inc	6.4%	6.5%	317,765	-1.5%	$91.9M
GOOGLAlphabet Inc	4.2%	3.9%	169,993	-0.8%	$60.8M
AMZNAmazon Com Inc Com	3.8%	3.8%	229,466	-0.6%	$54.7M
MSFTMicrosoft Corp	2.4%	2.8%	93,724	-1.3%	$35.0M
BRK-BBerkshire Hathaway Inc Del	2.2%	2.4%	64,040	-0.3%	$32.0M
GOOGAlphabet Inc	1.6%	1.5%	64,099	-0.6%	$22.6M
JPMJpmorgan Chase & Co	1.3%	1.3%	57,733	+3.4%	$18.9M
IVVIshares Core S&p 500 ETF	1.3%	1.3%	24,813	+0.5%	$18.6M
VTIVanguard Index Fds	1.2%	1.2%	47,452	+3.3%	$17.6M
VUGVanguard Indx Fd	1.2%	1.2%	202,475	+501.4%	$17.4M
VTVVanguard Value ETF	1.1%	1.1%	74,540	+9.6%	$16.2M
NVDANvidia Corporation Com	1.1%	1.1%	80,399	+4.4%	$16.1M
RSPInvesco S&p 500 Equal Weight ETF	1.1%	1.1%	73,046	+1.6%	$15.5M
VOOVanguard S&p 500 ETF	1.1%	1.0%	21,966	+2.1%	$15.1M
GLDMWorld Gold Tr	1.0%	1.2%	178,090	+4.5%	$14.1M
VVisa Inc Com Cl A	1.0%	1.0%	40,154	+0.2%	$13.8M
MAMastercard Inc.	0.9%	1.1%	26,097	-4.4%	$13.4M
IWNIshares Russell 2000 Value ETF	0.9%	0.9%	60,119	+0.0%	$13.3M
LLYLilly Eli & Co	0.9%	0.7%	10,157	+2.8%	$12.2M
JNJJohnson & Johnson	0.7%	0.8%	41,765	+2.4%	$10.6M
GLDSpdr Gold Shares	0.7%	1.0%	27,896	-2.0%	$10.3M
VOEVanguard Index Fds	0.7%	0.7%	51,274	+3.4%	$10.1M
AVGOBroadcom Inc	0.7%	0.6%	26,459	+0.2%	$10.0M
BILSPDR Brcy1-3 Ser	0.7%	0.7%	105,408	+8.5%	$9.7M
SPYSpdr S&p 500 ETF Tr	0.7%	0.7%	12,914	+0.6%	$9.6M
VOTVanguard Index Fds	0.7%	0.6%	30,695	+2.7%	$9.4M
IEFAIshares Core Msci Eafe ETF	0.6%	0.7%	93,457	+0.4%	$9.0M
IWYIshares Russell Top 200 Growth ETF	0.6%	0.6%	29,392	+0.0%	$8.5M
AMGNAmgen Inc Com	0.6%	0.6%	22,827	-0.4%	$8.3M
VNQVanguard Real Estate ETF	0.6%	0.6%	84,289	+1.0%	$8.1M
EFAiShs MSCI EAFE	0.6%	0.6%	76,734	-1.5%	$8.0M
METAMeta Platforms Inc Class A	0.5%	0.6%	13,596	-1.6%	$7.7M
DGROIshares Core Dividend Growth ETF	0.5%	0.5%	99,517	+4.6%	$7.5M
QQQInvesco Qqq Tr	0.5%	—	10,112	—	$7.4M
IWFIshares Russell 1000 Growth ETF	0.5%	0.5%	58,453	+304.2%	$7.3M
JAAAJanus Detroit Str Tr	0.5%	0.5%	143,662	+4.8%	$7.3M
JSIJanus Henderson Securitized Income ETF	0.5%	0.5%	141,273	+18.0%	$7.2M
IWOIshares Russell 2000 Growth ETF	0.5%	0.4%	18,223	+0.5%	$7.2M
BACBank of Amer Corp	0.5%	0.5%	121,497	+0.4%	$6.9M
BLKBlackrock Inc	0.5%	0.6%	7,049	-3.1%	$6.8M
IJHIshares Tr	0.5%	0.4%	85,072	+7.9%	$6.6M
COSTCostco Whsl Corp New	0.4%	0.5%	6,831	+2.1%	$6.4M
CRWDCrowdstrike Hldgs Inc Class A	0.4%	—	8,372	—	$6.4M
IWDIshares Russell 1000 Value ETF	0.4%	—	26,243	—	$6.4M
WMTWalmart Inc	0.4%	0.5%	55,836	+0.6%	$6.3M
DFISDimensional ETF Trust	0.4%	0.5%	178,444	+4.0%	$6.3M
UNHUnitedhealth Group Inc Com	0.4%	—	14,748	—	$6.1M
GSGoldman Sachs Group Inc	0.4%	0.4%	5,985	+1.7%	$6.1M
RISRTidal Trust I	0.4%	0.4%	162,869	+7.8%	$5.9M

What Harbor Investment Advisory, LLC bought and sold in Q2 2026, against Q1 2026.

New positions

Q1 2026's filing was too long to tell new positions apart.

Added to

VUG Vanguard Indx Fd+501.4% shares
IWF Ishares Russell 1000 Growth ETF+304.2% shares
JSI Janus Henderson Securitized Income ETF+18.0% shares
VTV Vanguard Value ETF+9.6% shares
BIL SPDR Brcy1-3 Ser+8.5% shares
IJH Ishares Tr+7.9% shares
RISR Tidal Trust I+7.8% shares

Reduced

No position shrank by more than 5%.

Left the top 50

Share counts compared with the Q1 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +25.3% /yr; S&P 500 +20.1%
3 years: +20.2% /yr; S&P 500 +20.4%
5 years: +10.7% /yr; S&P 500 +11.6%

A portfolio of the filer's 20 largest 13F positions, weighted by value and rebuilt each quarter on the day the filing became public. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q2 2026	$1.4B	1,309
Q1 2026	$1.3B	1,225
Q4 2025	$1.3B	1,222
Q3 2025	$1.2B	1,171
Q2 2025	$1.1B	1,171
Q1 2025	$1.0B	1,173
Q4 2024	$1.1B	1,134
Q3 2024	$1.0B	1,143
Q2 2024	$957.8M	1,302
Q1 2024	$956.6M	1,326
Q4 2023	$866.6M	1,157
Q3 2023	$764.0M	1,183

Questions about Harbor Investment Advisory, LLC's portfolio

What stocks does Harbor Investment Advisory, LLC own?

Harbor Investment Advisory, LLC's latest 13F, for Q2 2026 and filed Jul 7, 2026, lists 1,309 positions worth $1.4B. The largest are Marriott Intl Inc New Cl A (MAR) at 13.8%, Apple Inc (AAPL) at 6.4%, Alphabet Inc (GOOGL) at 4.2%, Amazon Com Inc Com (AMZN) at 3.8% and Microsoft Corp (MSFT) at 2.4%.

What did Harbor Investment Advisory, LLC buy last quarter?

In Q2 2026, Harbor Investment Advisory, LLC added Vanguard Indx Fd (VUG) (+501.4% shares), Ishares Russell 1000 Growth ETF (IWF) (+304.2% shares) and Janus Henderson Securitized Income ETF (JSI) (+18.0% shares), compared with its Q1 2026 filing.

What did Harbor Investment Advisory, LLC sell last quarter?

In Q2 2026, Harbor Investment Advisory, LLC cut from its top 50 Vaneck ETF Trust (GDXJ), cut from its top 50 Exxon Mobil Corp (XOM), cut from its top 50 Ge Vernova Inc (GEV) and cut from its top 50 Tesla Inc Com (TSLA), compared with its Q1 2026 filing.

How has Harbor Investment Advisory, LLC's portfolio performed?

A portfolio copying Harbor Investment Advisory, LLC's 20 largest 13F holdings each quarter, from the day each filing was public, returned +20.2% a year over the last 3 years, against +20.4% for the S&P 500. Over 1 year: +25.3% against +20.1%. Over 5 years: +10.7% a year against +11.6%.

When is Harbor Investment Advisory, LLC's next 13F filing due?

13F filings are due 45 days after each quarter ends. Harbor Investment Advisory, LLC's filing for the quarter ending Sep 30, 2026 is due by Nov 14, 2026; this page updates the day after it is published.

How much money does Harbor Investment Advisory, LLC manage?

Harbor Investment Advisory, LLC reported $6.9B of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $1.4B.