Q2 2026 13F · SEC CIK 1961828

Fortune Financial Advisors, LLC

Wealth managerFiled 2026-07-22 for Q2 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $233.7M
Reported positions: 163
Top holdings a year, 3 yrs: +17.6%
Assets under management: $322.6M

Fortune Financial Advisors, LLC is a wealth manager that reported 163 positions worth $233.7M in its Q2 2026 13F, filed 2026-07-22. Its largest holdings were Garmin Ltd (GRMN, 6.7%), Ishares Tr (USMV, 5.2%), Applied Matls Inc (AMAT, 3.4%). A portfolio copying its top holdings returned 17.6% a year over the last 3 years, against 20.4% for the S&P 500.

Fortune Financial Advisors, LLC holdings largest 50 of 163 positions.

Weights are shares of the filer's total reported 13F value, compared with Q1 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Fortune Financial Advisors, LLC 13F holdings
Stock	% of 13F value	Q1 2026	Shares	Share change	Reported value
GRMNGarmin Ltd	6.7%	7.8%	65,658	+0.0%	$15.6M
USMVIshares Tr	5.2%	6.0%	126,013	-0.8%	$12.2M
AMATApplied Matls Inc	3.4%	2.2%	10,842	-15.1%	$7.8M
GOOGLAlphabet Inc	3.3%	3.0%	21,443	+3.7%	$7.7M
NVDANvidia Corporation	3.3%	3.5%	37,988	-4.3%	$7.6M
AAPLApple Inc	2.5%	2.6%	20,006	+0.1%	$5.8M
VGSHVanguard Scottsdale Fds	2.4%	2.8%	97,858	+6.2%	$5.7M
MOATVaneck Morningstar Wide Moat ETF	2.3%	2.7%	50,608	-7.4%	$5.3M
APHAmphenol Corp	2.2%	1.7%	29,691	+13.9%	$5.2M
AVGOBroadcom Inc	2.0%	1.9%	12,110	-0.1%	$4.6M
MSFTMicrosoft Corp	1.8%	1.9%	11,249	+10.7%	$4.2M
ORLYOreilly Automotive Inc	1.7%	1.8%	43,962	+12.6%	$4.0M
VTIPVanguard Malvern Fds	1.7%	1.8%	76,835	+10.0%	$3.9M
MAMastercard Incorporated	1.6%	1.7%	7,451	+11.2%	$3.8M
JPMJpmorgan Chase & Co	1.6%	1.6%	11,490	+6.0%	$3.8M
MOAltria Group Inc	1.6%	1.5%	50,558	+11.3%	$3.6M
STXSeagate Technology Hldngs Pl	1.4%	1.2%	3,420	-43.9%	$3.3M
AMZNAmazon Com Inc	1.4%	1.3%	13,377	+13.4%	$3.2M
PMPhilip Morris Intl Inc	1.4%	1.3%	17,555	+13.5%	$3.2M
MNSTMonster Beverage Corp New	1.3%	1.0%	32,634	+16.5%	$3.1M
IEIIshares Tr	1.3%	1.6%	26,577	+1.0%	$3.1M
NOCNorthrop Grumman Corp	1.2%	1.8%	5,659	+11.2%	$2.9M
VVisa Inc	1.1%	1.0%	7,828	+18.1%	$2.7M
METAMeta Platforms Inc	1.1%	1.4%	4,758	+1.3%	$2.7M
AMDAdvanced Micro Devices Inc	1.1%	—	4,407	—	$2.6M
POWLPowell Inds Inc	1.1%	0.8%	8,625	+200.0%	$2.5M
MTUMIshares Tr	1.1%	0.8%	7,182	+13.5%	$2.5M
RSPInvesco Exchange Traded Fd T	1.1%	1.2%	11,546	-4.0%	$2.5M
EFAVIshares Tr	1.0%	1.2%	26,453	+2.5%	$2.3M
GOOGAlphabet Inc	0.9%	0.9%	6,181	-1.7%	$2.2M
STESteris PLC	0.9%	1.0%	10,142	+19.0%	$2.1M
LLYEli Lilly & Co	0.9%	0.6%	1,744	+36.3%	$2.1M
LMTLockheed Martin Corp	0.9%	1.1%	4,078	+16.6%	$2.1M
TJXTjx Cos Inc New	0.9%	0.9%	13,630	+17.9%	$2.1M
TIPIshares Tr	0.9%	1.0%	18,287	+0.4%	$2.0M
KLACKla Corp	0.8%	—	6,435	—	$1.9M
ASRGrupo Aeroportuario del Surest	0.8%	0.9%	6,188	+18.4%	$1.9M
PJULInnovator Etfs Trust	0.8%	0.9%	36,379	-8.6%	$1.8M
CVXChevron Corporation	0.8%	1.0%	10,652	+12.0%	$1.8M
UNPUnion Pac Corp	0.8%	0.6%	6,463	+26.1%	$1.8M
AFRMAffirm Hldgs Inc	0.7%	—	20,700	—	$1.7M
ABTAbbott Laboratories	0.7%	0.8%	18,585	+25.5%	$1.7M
BILSpdr Series Trust	0.7%	0.7%	17,629	+22.8%	$1.6M
MUSAMurphy USA Inc	0.7%	0.6%	2,974	+30.5%	$1.6M
FNVFranco Nev Corp	0.7%	0.8%	7,598	+12.5%	$1.6M
TPLTexas Pacific Land Corporati	0.7%	0.7%	3,568	+20.9%	$1.6M
SPYState Str Spdr S&p 500 ETF T	0.6%	0.7%	2,030	-0.7%	$1.5M
DIASpdr Dow Jones Indl Average	0.6%	0.6%	2,666	+0.1%	$1.4M
ETNEaton Corp PLC	0.6%	0.6%	3,213	+3.3%	$1.4M
VOOVanguard Index Fds	0.6%	0.6%	1,981	+1.0%	$1.4M

What Fortune Financial Advisors, LLC bought and sold in Q2 2026, against Q1 2026.

New positions

Q1 2026's filing was too long to tell new positions apart.

Added to

POWL Powell Inds Inc+200.0% shares
LLY Eli Lilly & Co+36.3% shares
MUSA Murphy USA Inc+30.5% shares
UNP Union Pac Corp+26.1% shares
ABT Abbott Laboratories+25.5% shares
BIL Spdr Series Trust+22.8% shares
TPL Texas Pacific Land Corporati+20.9% shares
STE Steris PLC+19.0% shares

Reduced

STX Seagate Technology Hldngs Pl-43.9% shares
AMAT Applied Matls Inc-15.1% shares
PJUL Innovator Etfs Trust-8.6% shares
MOAT Vaneck Morningstar Wide Moat ETF-7.4% shares

Left the top 50

Share counts compared with the Q1 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +22.4% /yr; S&P 500 +20.1%
3 years: +17.6% /yr; S&P 500 +20.4%
5 years: —

A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q2 2026	$233.7M	163
Q1 2026	$196.2M	148
Q4 2025	$148.3M	99
Q3 2025	$132.9M	94
Q2 2025	$124.3M	95
Q1 2025	$116.0M	95
Q4 2024	$110.0M	88
Q3 2024	$110.4M	88
Q2 2024	$163.3M	122
Q1 2024	$157.9M	130
Q4 2023	$143.2M	127
Q3 2023	$130.7M	118

Questions about Fortune Financial Advisors, LLC's portfolio

What stocks does Fortune Financial Advisors, LLC own?

Fortune Financial Advisors, LLC's latest 13F, for Q2 2026 and filed Jul 22, 2026, lists 163 positions worth $233.7M. The largest are Garmin Ltd (GRMN) at 6.7%, Ishares Tr (USMV) at 5.2%, Applied Matls Inc (AMAT) at 3.4%, Alphabet Inc (GOOGL) at 3.3% and Nvidia Corporation (NVDA) at 3.3%.

What did Fortune Financial Advisors, LLC buy last quarter?

In Q2 2026, Fortune Financial Advisors, LLC added Powell Inds Inc (POWL) (+200.0% shares), Eli Lilly & Co (LLY) (+36.3% shares) and Murphy USA Inc (MUSA) (+30.5% shares), compared with its Q1 2026 filing.

What did Fortune Financial Advisors, LLC sell last quarter?

In Q2 2026, Fortune Financial Advisors, LLC cut from its top 50 Tractor Supply Co (TSCO), cut from its top 50 Rtx Corporation (RTX), cut from its top 50 Canadian Pacific Kansas City (CP), Seagate Technology Hldngs Pl (STX) (-43.9% shares), Applied Matls Inc (AMAT) (-15.1% shares) and Innovator Etfs Trust (PJUL) (-8.6% shares), compared with its Q1 2026 filing.

How has Fortune Financial Advisors, LLC's portfolio performed?

A portfolio copying Fortune Financial Advisors, LLC's 20 largest 13F holdings each quarter, from the day each filing was public, returned +17.6% a year over the last 3 years, against +20.4% for the S&P 500. Over 1 year: +22.4% against +20.1%.

When is Fortune Financial Advisors, LLC's next 13F filing due?

13F filings are due 45 days after each quarter ends. Fortune Financial Advisors, LLC's filing for the quarter ending Sep 30, 2026 is due by Nov 14, 2026; this page updates the day after it is published.

How much money does Fortune Financial Advisors, LLC manage?

Fortune Financial Advisors, LLC reported $322.6M of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $233.7M.