Q3 2026 13F · SEC CIK 1428793

First Heartland Consultants, Inc.

Wealth managerFiled 2026-10-08 for Q3 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $1.5B
Reported positions: 592
Top holdings a year, 3 yrs: +13.1%
Assets under management: $2.1B

First Heartland Consultants, Inc. is a wealth manager that reported 592 positions worth $1.5B in its Q3 2026 13F, filed 2026-10-08. Its largest holdings were Spdr Series Trust (SPLG, 4.2%), ETF Ser Solutions (ACIO, 3.7%), Invesco Qqq Tr (QQQ, 3.3%). A portfolio copying its top holdings returned 13.1% a year over the last 3 years, against 20.4% for the S&P 500.

First Heartland Consultants, Inc. holdings largest 50 of 592 positions.

Weights are shares of the filer's total reported 13F value, compared with Q2 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

First Heartland Consultants, Inc. 13F holdings
Stock	% of 13F value	Q2 2026	Shares	Share change	Reported value
SPLGSpdr Series Trust	4.2%	3.9%	701,619	+2.7%	$63.0M
ACIOETF Ser Solutions	3.7%	3.5%	1,186,632	+2.5%	$55.7M
QQQInvesco Qqq Tr	3.3%	2.9%	66,637	+9.1%	$49.3M
RDVYFirst Tr Exchange Traded Fd	2.7%	2.6%	510,462	+4.5%	$40.0M
SPDWSpdr Index Shs Fds	2.6%	2.4%	769,786	+3.6%	$38.7M
SPYGState Street Spdr Portfolio S&p 500 Grow	2.2%	2.0%	264,876	+2.8%	$32.6M
SPYState Str Spdr S&p 500 ETF T	2.1%	2.0%	40,894	-3.3%	$31.2M
DRSKETF Ser Solutions	2.0%	2.0%	1,115,330	+2.7%	$30.3M
SPYVState Street Spdr Portfolio S&p 500 Valu	2.0%	1.8%	480,302	+3.6%	$29.4M
FRDMEa Series Trust	1.5%	1.6%	319,257	-4.8%	$22.3M
IVWIshares Tr	1.3%	1.3%	138,011	-4.6%	$19.6M
BSVVanguard Bd Index Fds	1.3%	1.2%	256,380	+12.0%	$19.6M
IWMIshares Tr	1.2%	0.9%	65,911	+47.9%	$18.3M
VOOVanguard Index Fds	1.2%	1.1%	25,838	+4.8%	$18.1M
VUGVanguard Index Fds	1.2%	1.1%	195,174	-3.8%	$17.6M
GRNYTidal Trust I	1.2%	1.2%	628,342	-2.5%	$17.5M
EEMIshares Tr	1.1%	1.2%	256,260	-6.6%	$17.1M
NVDANvidia Corporation	1.1%	0.9%	73,844	+5.1%	$16.9M
VTIVanguard Index Fds	1.1%	0.8%	44,805	+33.9%	$16.8M
FTCBFirst Tr Exchange-Traded Fd	1.1%	1.3%	830,038	-16.3%	$16.4M
AAPLApple Inc	1.1%	0.9%	48,857	-2.7%	$16.3M
UCONFirst Tr Exchng Traded Fd Vi	1.0%	0.9%	646,312	+11.9%	$15.3M
VTVVanguard Index Fds	1.0%	1.0%	67,572	-1.5%	$14.6M
OSCVETF Ser Solutions	0.9%	0.9%	348,469	+2.5%	$13.7M
MTUMIshares Tr	0.9%	—	42,697	—	$13.5M
VEAVanguard Ftse Developed Markets Index Fu	0.9%	0.9%	188,796	-3.1%	$13.3M
FBCGFidelity Covington Trust	0.9%	—	203,733	—	$12.9M
PTRBPgim ETF Tr	0.9%	0.8%	324,767	+4.0%	$12.8M
AMZNAmazon Com Inc	0.8%	0.7%	47,226	+1.2%	$11.8M
IVVIshares Tr	0.8%	0.9%	15,353	-12.8%	$11.8M
GRIDFirst Tr Exchange-Traded Fd	0.8%	0.9%	64,783	-10.5%	$11.5M
DIASpdr Dow Jones Indl Average	0.7%	0.8%	21,843	-4.7%	$11.1M
PSCPrincipal Exchange Traded Fd	0.7%	0.7%	156,599	+3.9%	$10.4M
QSPTFirst Tr Exchng Traded Fd Vi	0.7%	0.6%	281,441	+5.3%	$10.3M
SHYIshares Tr	0.7%	0.5%	126,337	+33.5%	$10.3M
VXUSVanguard Star Fds	0.7%	—	119,473	—	$10.2M
FESMFidelity Covington Trust	0.7%	0.6%	219,296	+11.7%	$9.9M
DYNFBlackrock ETF Trust	0.6%	0.6%	139,404	-1.1%	$9.7M
BNDXVanguard Charlotte Fds	0.6%	0.6%	202,683	+6.6%	$9.5M
QQQMInvesco Exch Traded Fd Tr II	0.6%	0.5%	31,092	+22.1%	$9.5M
FLGVFranklin Templeton ETF Tr	0.6%	0.6%	467,265	+4.2%	$9.1M
SDVYFirst Tr Exchange Traded Fd	0.6%	0.6%	214,874	-0.9%	$8.7M
GRNJTidal Trust III	0.6%	0.6%	289,795	-8.2%	$8.5M
FMBFirst Tr Exch Traded Fd III	0.6%	0.5%	177,140	+11.6%	$8.5M
MSFTMicrosoft Corp	0.6%	—	16,272	—	$8.3M
CGDVCapital Group Dividend Value	0.5%	1.3%	168,033	-57.7%	$8.2M
COWZPacer Fds Tr	0.5%	—	119,526	—	$8.0M
BNDVanguard Bd Index Fds	0.5%	—	109,389	—	$7.7M
SCIOFirst Tr Exchange-Traded Fd	0.5%	0.7%	368,131	-26.4%	$7.3M
IYWIshares Tr	0.5%	—	27,157	—	$7.2M

What First Heartland Consultants, Inc. bought and sold in Q3 2026, against Q2 2026.

New positions

Q2 2026's filing was too long to tell new positions apart.

Share counts compared with the Q2 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +15.9% /yr; S&P 500 +20.1%
3 years: +13.1% /yr; S&P 500 +20.4%
5 years: +7.6% /yr; S&P 500 +11.6%

A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q3 2026	$1.5B	592
Q2 2026	$1.5B	589
Q1 2026	$1.3B	523
Q4 2025	$1.3B	533
Q3 2025	$1.2B	523
Q2 2025	$1.1B	503
Q1 2025	$969.0M	439
Q4 2024	$975.0M	448
Q3 2024	$930.0M	453
Q2 2024	$1.4B	445
Q1 2024	$963.4M	422
Q4 2023	$829.3M	356

Questions about First Heartland Consultants, Inc.'s portfolio

What stocks does First Heartland Consultants, Inc. own?

First Heartland Consultants, Inc.'s latest 13F, for Q3 2026 and filed Oct 8, 2026, lists 592 positions worth $1.5B. The largest are Spdr Series Trust (SPLG) at 4.2%, ETF Ser Solutions (ACIO) at 3.7%, Invesco Qqq Tr (QQQ) at 3.3%, First Tr Exchange Traded Fd (RDVY) at 2.7% and Spdr Index Shs Fds (SPDW) at 2.6%.

What did First Heartland Consultants, Inc. buy last quarter?

In Q3 2026, First Heartland Consultants, Inc. added Ishares Tr (IWM) (+47.9% shares), Vanguard Index Fds (VTI) (+33.9% shares) and Ishares Tr (SHY) (+33.5% shares), compared with its Q2 2026 filing.

What did First Heartland Consultants, Inc. sell last quarter?

In Q3 2026, First Heartland Consultants, Inc. cut from its top 50 Pimco ETF Tr (PYLD), cut from its top 50 Pimco Enhanced Short Maturity Active Exc (MINT), cut from its top 50 Capital Group International (CGIC), cut from its top 50 Ssga Active ETF Tr (RLY), cut from its top 50 Ishares Tr (IJS), Capital Group Dividend Value (CGDV) (-57.7% shares), First Tr Exchange-Traded Fd (SCIO) (-26.4% shares) and First Tr Exchange-Traded Fd (FTCB) (-16.3% shares), compared with its Q2 2026 filing.

How has First Heartland Consultants, Inc.'s portfolio performed?

A portfolio copying First Heartland Consultants, Inc.'s 20 largest 13F holdings each quarter, from the day each filing was public, returned +13.1% a year over the last 3 years, against +20.4% for the S&P 500. Over 1 year: +15.9% against +20.1%. Over 5 years: +7.6% a year against +11.6%.

When is First Heartland Consultants, Inc.'s next 13F filing due?

13F filings are due 45 days after each quarter ends. First Heartland Consultants, Inc.'s filing for the quarter ending Dec 31, 2026 is due by Feb 14, 2027; this page updates the day after it is published.

How much money does First Heartland Consultants, Inc. manage?

First Heartland Consultants, Inc. reported $2.1B of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $1.5B.