Q3 2026 13F · SEC CIK 2031123

Cannon Financial Strategists, Inc.

Wealth managerFiled 2026-10-19 for Q3 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $884.7M
Reported positions: 136
Holdings vs S&P 500, 3 yrs: —
Assets under management: $1.7B

Cannon Financial Strategists, Inc. is a wealth manager that reported 136 positions worth $884.7M in its Q3 2026 13F, filed 2026-10-19. Its largest holdings were Dimensional ETF Trust (DFIC, 15.4%), State Street Spdr Portfolio S&p 500 Grow (SPYG, 12.8%), American Centy ETF Tr (AVLV, 11.5%).

Cannon Financial Strategists, Inc. holdings largest 50 of 136 positions.

Weights are shares of the filer's total reported 13F value, compared with Q2 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Cannon Financial Strategists, Inc. 13F holdings
Stock	% of 13F value	Q2 2026	Shares	Share change	Reported value
DFICDimensional ETF Trust	15.4%	15.3%	3,632,545	+0.8%	$136.6M
SPYGState Street Spdr Portfolio S&p 500 Grow	12.8%	12.4%	921,443	+0.8%	$113.4M
AVLVAmerican Centy ETF Tr	11.5%	11.7%	1,128,907	-0.1%	$102.1M
SLYVSpdr Series Trust	11.4%	12.4%	986,992	-1.4%	$100.8M
BIVVanguard Bd Index Fds	6.2%	6.1%	746,972	+7.2%	$54.4M
VUGVanguard Index Fds	4.0%	3.9%	393,528	-0.6%	$35.5M
SPIPSpdr Series Trust	3.6%	3.6%	1,310,849	+6.7%	$31.9M
AVEMAmerican Centy ETF Tr	3.5%	3.5%	326,903	+1.6%	$30.7M
VTIVanguard Index Fds	3.0%	3.0%	71,638	+0.1%	$26.8M
AVDEAvantis International Equity ETF	2.8%	2.7%	271,164	+0.5%	$24.4M
CGCBCapital Grp Fixed Incm ETF T	2.7%	2.0%	945,111	+40.7%	$23.6M
EMBIshares Tr	2.1%	2.2%	202,479	+2.4%	$18.4M
VIOVVanguard S&p 600 Small Cap Value- ETF	1.8%	1.9%	144,855	-0.7%	$15.9M
USRTIshares Tr	1.5%	1.6%	212,752	+0.2%	$13.1M
CGMUCapital Grp Fixed Incm ETF T	1.2%	1.0%	406,974	+33.1%	$10.6M
SPTMSpdr Series Trust	1.0%	1.0%	96,581	+0.4%	$8.9M
ICSHIshares Tr	0.9%	1.1%	161,729	-13.3%	$8.2M
VBRVanguard Index Fds	0.9%	1.0%	34,782	+0.7%	$8.0M
CGSMCapital Grp Fixed Incm ETF T	0.8%	0.4%	260,114	+90.0%	$6.7M
ISTBIshares Tr	0.6%	0.6%	103,847	+0.6%	$4.9M
KOCoca Cola Co	0.5%	0.5%	55,185	+0.0%	$4.8M
MUBIshares Tr	0.5%	0.3%	43,190	+70.5%	$4.4M
TMBThornburg ETF Tr	0.4%	0.4%	161,631	+5.6%	$4.0M
VLUEIshares Tr	0.4%	0.4%	18,456	-2.0%	$3.7M
MSFTMicrosoft Corp	0.4%	0.3%	6,831	+0.0%	$3.5M
IVVIshares Tr	0.4%	0.4%	4,415	+1.8%	$3.4M
VOOVanguard Index Fds	0.3%	0.3%	4,222	+0.1%	$3.0M
DFAEDimensional ETF Trust	0.3%	0.3%	72,653	+5.8%	$2.9M
DFAXDimensional ETF Trust	0.3%	0.5%	74,444	-31.9%	$2.8M
IWFIshares Tr	0.3%	0.3%	20,571	+3.5%	$2.6M
CGSDCapital Grp Fixed Incm ETF T	0.3%	0.3%	100,800	-9.3%	$2.5M
TIPIshares Tr	0.3%	0.3%	23,160	-9.2%	$2.4M
BRK-BBerkshire Hathaway Inc Del	0.3%	0.3%	4,755	+0.0%	$2.4M
SPYState Str Spdr S&p 500 ETF T	0.3%	0.3%	2,959	+0.2%	$2.3M
FIXDFirst Tr Exchng Traded Fd Vi	0.3%	0.4%	54,234	-25.2%	$2.2M
ABBVAbbvie Inc	0.2%	0.2%	8,369	+0.0%	$2.2M
EFGIshares Tr	0.2%	0.3%	17,994	-5.0%	$2.2M
VXUSVanguard Star Fds	0.2%	0.2%	22,783	-0.2%	$1.9M
IMTBIshares Tr	0.2%	0.4%	44,235	-38.9%	$1.8M
DFLVDimensional ETF Trust	0.2%	0.2%	42,572	-8.9%	$1.7M
VTEBVanguard Mun Bd Fds	0.2%	0.4%	34,490	-45.0%	$1.6M
VEAVanguard Ftse Developed Markets Index Fu	0.2%	0.2%	22,541	+0.1%	$1.6M
SOSouthern Co	0.2%	0.2%	18,998	+11.3%	$1.6M
AAPLApple Inc	0.2%	0.2%	4,714	-3.8%	$1.6M
IBTGIshares Tr	0.2%	0.2%	63,514	+0.0%	$1.5M
IBTHIshares Tr	0.2%	0.2%	65,054	+0.1%	$1.5M
IBDSIshares Tr	0.2%	0.2%	58,868	+0.0%	$1.4M
AVNMAvantis All	0.2%	—	16,566	—	$1.4M
SPDWSpdr Index Shs Fds	0.1%	0.1%	24,494	+0.5%	$1.2M
VTVVanguard Index Fds	0.1%	0.1%	5,417	-3.8%	$1.2M

What Cannon Financial Strategists, Inc. bought and sold in Q3 2026, against Q2 2026.

New positions

Q2 2026's filing was too long to tell new positions apart.

Share counts compared with the Q2 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +20.5% /yr; S&P 500 +20.1%
3 years: —
5 years: —

A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q3 2026	$884.7M	136
Q2 2026	$878.5M	133
Q1 2026	$760.8M	109
Q4 2025	$719.3M	100
Q3 2025	$698.8M	104
Q2 2025	$633.1M	100
Q1 2025	$582.5M	96
Q4 2024	$583.3M	96
Q3 2024	$572.1M	98
Q2 2024	$524.4M	92

Questions about Cannon Financial Strategists, Inc.'s portfolio

What stocks does Cannon Financial Strategists, Inc. own?

Cannon Financial Strategists, Inc.'s latest 13F, for Q3 2026 and filed Oct 19, 2026, lists 136 positions worth $884.7M. The largest are Dimensional ETF Trust (DFIC) at 15.4%, State Street Spdr Portfolio S&p 500 Grow (SPYG) at 12.8%, American Centy ETF Tr (AVLV) at 11.5%, Spdr Series Trust (SLYV) at 11.4% and Vanguard Bd Index Fds (BIV) at 6.2%.

What did Cannon Financial Strategists, Inc. buy last quarter?

In Q3 2026, Cannon Financial Strategists, Inc. added Capital Grp Fixed Incm ETF T (CGSM) (+90.0% shares), Ishares Tr (MUB) (+70.5% shares) and Capital Grp Fixed Incm ETF T (CGCB) (+40.7% shares), compared with its Q2 2026 filing.

What did Cannon Financial Strategists, Inc. sell last quarter?

In Q3 2026, Cannon Financial Strategists, Inc. cut from its top 50 Home Depot Inc (HD), Vanguard Mun Bd Fds (VTEB) (-45.0% shares), Ishares Tr (IMTB) (-38.9% shares) and Dimensional ETF Trust (DFAX) (-31.9% shares), compared with its Q2 2026 filing.

When is Cannon Financial Strategists, Inc.'s next 13F filing due?

13F filings are due 45 days after each quarter ends. Cannon Financial Strategists, Inc.'s filing for the quarter ending Dec 31, 2026 is due by Feb 14, 2027; this page updates the day after it is published.

How much money does Cannon Financial Strategists, Inc. manage?

Cannon Financial Strategists, Inc. reported $1.7B of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $884.7M.