Q3 2026 13F · SEC CIK 2048547

Asset Planning,Inc

Wealth managerFiled 2026-10-26 for Q3 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $151.6M
Reported positions: 326
Holdings vs S&P 500, 3 yrs: —
Assets under management: $553.5M

Asset Planning,Inc is a wealth manager that reported 326 positions worth $151.6M in its Q3 2026 13F, filed 2026-10-26. Its largest holdings were Eli Lilly & Co (LLY, 10.1%), Amazon Com Inc (AMZN, 10.0%), Allstate Corp (ALL, 7.2%).

Asset Planning,Inc holdings largest 50 of 326 positions.

Weights are shares of the filer's total reported 13F value, compared with Q2 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Asset Planning,Inc 13F holdings
Stock	% of 13F value	Q2 2026	Shares	Share change	Reported value
LLYEli Lilly & Co	10.1%	10.3%	13,240	+0.1%	$15.3M
AMZNAmazon Com Inc	10.0%	9.4%	61,016	-0.1%	$15.2M
ALLAllstate Corp	7.2%	7.3%	31,597	-0.6%	$10.9M
AAPLApple Inc	6.5%	5.7%	29,716	-3.1%	$9.9M
TDGTransdigm Group Inc	6.2%	7.6%	8,741	-0.3%	$9.5M
COSTCostco Wholesale Corporation	4.0%	4.0%	6,603	+0.9%	$6.0M
NVDANvidia Corporation	3.6%	3.1%	23,781	+0.0%	$5.4M
WELLWelltower Inc	3.1%	3.0%	20,558	+0.5%	$4.7M
MOAltria Group Inc	2.1%	2.2%	47,445	+0.2%	$3.2M
MCDMcdonalds Corp	1.9%	2.2%	12,795	-0.0%	$3.0M
ORealty Income Corp.	1.8%	2.0%	50,660	+1.9%	$2.8M
MSFTMicrosoft Corp	1.7%	1.2%	5,055	-0.9%	$2.6M
VZVerizon Communications Inc	1.5%	1.3%	48,782	-0.2%	$2.2M
EWEdwards Lifesciences Corp	1.5%	1.5%	25,529	-3.2%	$2.2M
CVXChevron Corporation	1.4%	1.1%	10,066	+0.4%	$2.1M
GOOGAlphabet Inc	1.2%	1.3%	5,500	+0.1%	$1.9M
CATCaterpillar Inc	1.1%	0.9%	2,031	+49.6%	$1.6M
AMDAdvanced Micro Devices Inc	1.1%	0.9%	2,686	+6.3%	$1.6M
SRESempra	1.0%	1.2%	20,308	+0.5%	$1.6M
BRK-BBerkshire Hathaway Inc Del	1.0%	1.0%	3,101	-0.8%	$1.5M
XOMExxon Mobil Corp	1.0%	0.8%	9,173	-3.6%	$1.5M
CBChubb Limited	0.9%	1.0%	4,409	+0.3%	$1.4M
MAMastercard Incorporated	0.9%	0.9%	2,588	+0.0%	$1.4M
SBUXStarbucks Corp	0.9%	1.0%	15,054	+0.1%	$1.4M
NFLXNetflix Inc.	0.9%	1.0%	20,170	-2.7%	$1.4M
PGProcter & Gamble Co	0.9%	0.9%	9,352	+0.5%	$1.4M
JNJJohnson & Johnson	0.8%	0.8%	4,737	+0.3%	$1.3M
SOSouthern Co	0.7%	0.8%	13,246	+0.0%	$1.1M
CSCOCisco Sys Inc	0.7%	0.8%	10,153	+0.1%	$1.1M
BMYBristol-Myers Squibb Co	0.7%	0.6%	17,332	-0.3%	$1.1M
CCitigroup Inc	0.7%	0.7%	8,070	+0.0%	$1.0M
LMTLockheed Martin Corp	0.6%	0.6%	1,903	-0.5%	$969K
JPMJpmorgan Chase & Co	0.6%	0.6%	2,831	+0.1%	$937K
EDConsolidated Edison Inc	0.6%	0.6%	8,913	+0.2%	$911K
RTXRtx Corporation	0.6%	0.6%	4,750	+0.3%	$882K
RCLRoyal Caribbean Group	0.6%	0.7%	3,300	+0.0%	$877K
EIXEdison Intl	0.5%	0.7%	14,865	+0.0%	$799K
TSLATesla Inc	0.5%	0.6%	2,227	-5.7%	$790K
ABBVAbbvie Inc	0.5%	0.5%	3,016	+1.3%	$789K
WMWaste Mgmt Inc Del	0.4%	0.5%	3,333	-2.5%	$680K
HDHome Depot Inc	0.4%	0.5%	2,218	+0.6%	$631K
KOCoca Cola Co	0.4%	0.4%	6,883	+0.6%	$592K
MARMarriott Intl Inc New	0.4%	0.4%	1,515	+0.0%	$539K
MUMicron Technology Inc	0.4%	0.3%	502	+13.6%	$535K
VIKViking Hldgs Ltd	0.3%	0.4%	6,535	+0.0%	$512K
SPGSimon Ppty Group Inc New	0.3%	0.4%	2,535	+0.0%	$509K
NEENextera Energy Inc	0.3%	0.4%	6,533	+0.5%	$495K
HOODRobinhood Mkts Inc	0.3%	—	4,270	—	$480K
PANWPalo Alto Networks Inc	0.3%	—	1,171	—	$465K
QCOMQualcomm Inc	0.3%	0.3%	2,484	-1.7%	$457K

What Asset Planning,Inc bought and sold in Q3 2026, against Q2 2026.

New positions

Q2 2026's filing was too long to tell new positions apart.

Share counts compared with the Q2 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +17.0% /yr; S&P 500 +11.7%
3 years: —
5 years: —

A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q3 2026	$151.6M	326
Q2 2026	$154.4M	334
Q1 2026	$140.7M	299
Q4 2025	$142.3M	294
Q3 2025	$138.2M	294
Q2 2025	$132.7M	289
Q1 2025	$127.5M	302
Q4 2024	$131.3M	315

Questions about Asset Planning,Inc's portfolio

What stocks does Asset Planning,Inc own?

Asset Planning,Inc's latest 13F, for Q3 2026 and filed Oct 26, 2026, lists 326 positions worth $151.6M. The largest are Eli Lilly & Co (LLY) at 10.1%, Amazon Com Inc (AMZN) at 10.0%, Allstate Corp (ALL) at 7.2%, Apple Inc (AAPL) at 6.5% and Transdigm Group Inc (TDG) at 6.2%.

What did Asset Planning,Inc buy last quarter?

In Q3 2026, Asset Planning,Inc added Caterpillar Inc (CAT) (+49.6% shares), Micron Technology Inc (MU) (+13.6% shares) and Advanced Micro Devices Inc (AMD) (+6.3% shares), compared with its Q2 2026 filing.

What did Asset Planning,Inc sell last quarter?

In Q3 2026, Asset Planning,Inc cut from its top 50 Walmart Inc (WMT), cut from its top 50 Honeywell Intl. Inc (HON) and Tesla Inc (TSLA) (-5.7% shares), compared with its Q2 2026 filing.

When is Asset Planning,Inc's next 13F filing due?

13F filings are due 45 days after each quarter ends. Asset Planning,Inc's filing for the quarter ending Dec 31, 2026 is due by Feb 14, 2027; this page updates the day after it is published.

How much money does Asset Planning,Inc manage?

Asset Planning,Inc reported $553.5M of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $151.6M.