Insider Selling on October 14, 2026: DELL, BMBL and P Lead $293.2M of Sales
Every open-market insider sale filed with the SEC on October 14, 2026: DELL, BMBL, P, QVCG and more, with each insider's stake, the price since and 90-day insider history.
Company insiders filed 105 open-market sales worth $293.2M with the SEC on October 14, 2026, across 75 companies. 78 of them (74%) were made under Rule 10b5-1 plans set up months in advance, which makes a sale less telling. Below are the largest, with what each insider owns now, how the stock has moved since, and each company's insider trading over the past 90 days.
The 15 largest insider sales filed Oct 14
| Ticker | Company | Insider | Role | Shares | Avg price | Value | Traded |
|---|---|---|---|---|---|---|---|
| P | Everpure, Inc. | Colgrove John | Chief Visionary Officer, Director | 200,000 | $154.26 | $30.9M | Oct 12 |
| DELL | Dell Technologies Inc. | Silver Lake Partners IV, L.P. | Director, 10% Owner | 50,454 | $582.45 | $29.4M | Oct 9 |
| DELL | Dell Technologies Inc. | Sl Spv-2, L.P. | Director, 10% Owner | 44,408 | $582.30 | $25.9M | Oct 9 |
| QVCG | QVC Group, Inc. | Silver Point Capital, L.P. | 10% Owner | 1,352,000 | $12.35 | $16.7M | Oct 9 |
| DELL | Dell Technologies Inc. | Silver Lake Partners V DE (AIV), L.P. | Director, 10% Owner | 25,494 | $582.30 | $14.8M | Oct 9 |
| SPOT | Spotify Technology S.A. | Soderstrom Gustav | Co-Chief Executive Officer, Director | 20,910 | $530.13 | $11.1M | Oct 12 |
| P | Everpure, Inc. | Giancarlo Charles H | CEO, Director | 70,000 | $153.73 | $10.8M | Oct 12 |
| BMBL | Bumble Inc. | BX Buzz ML-1 GP LLC | 10% Owner | 2,763,510 | $3.54 | $9.8M | Oct 13 |
| BMBL | Bumble Inc. | Blackstone Holdings III GP Management L.L.C. | 10% Owner | 2,763,510 | $3.54 | $9.8M | Oct 13 |
| BMBL | Bumble Inc. | Btoa - Nq L.L.C. | 10% Owner | 2,763,510 | $3.54 | $9.8M | Oct 13 |
| BMBL | Bumble Inc. | BCP Buzz Holdings L.P. | 10% Owner | 2,763,510 | $3.54 | $9.8M | Oct 13 |
| BMBL | Bumble Inc. | BX Buzz ML-1 Holdco L.P. | 10% Owner | 2,763,510 | $3.54 | $9.8M | Oct 13 |
| W | Wayfair Inc. | Conine Steven | Director | 69,000 | $105.75 | $7.3M | Oct 12 |
| W | Wayfair Inc. | Shah Niraj | Chief Executive Officer, Director | 69,000 | $105.75 | $7.3M | Oct 12 |
| CRDO | Credo Technology Group Holding Ltd | Cheng Chi Fung | Chief Technology Officer, Director | 31,290 | $194.07 | $6.1M | Oct 12 |
Unscheduled sales
The largest sales made outside Rule 10b5-1 plans by officers and directors rather than 10% owners. These are the sales worth reading.
- Wilcox William Richard (Executive Vice President) at COST sold 1,100 shares at $958.21 ($1.1M), cutting their holding 26%.
- Gregory Julia P (Director) at NRIX sold 22,583 shares at $23.40 ($529K), cutting their holding 68%.
- Lin Shao-Lee (Chief Executive Officer, Director) at CUE sold 11,087 shares at $27.55 ($305K), cutting their holding 1.6%.
- Saroglou Georgios (President and COO, Director) at TEN sold 5,000 shares at $53.20 ($266K), cutting their holding 12%.
- Zagari Raffaele (Director) at SBLK sold 7,580 shares at $30.00 ($227K), cutting their holding 20%.
- Allison Eric (Chief Product Officer) at JOBY sold 27,593 shares at $5.09 ($140K), cutting their holding 3.6%.
- Morris Milton Mayo (Director) at NDSN sold 255 shares at $327.20 ($83K), cutting their holding 10%.
- Buell Jennifer (Chief Executive Officer, Director) at INKT sold 6,938 shares at $10.56 ($73K), cutting their holding 8.6%.
Biggest stake cuts
The sales that shrank an insider's holding the most, in percent.
- Colgrove John (Chief Visionary Officer, Director) at P sold 200,000 shares at $154.26 ($30.9M), their entire reported stake.
- Silbermann Benjamin (Director, 10% Owner) at PINS sold 93,750 shares at $21.79 ($2.0M), their entire reported stake.
- Atay Oguzhan (Chairman and CEO, Director) at BLLN sold 19,334 shares at $94.31 ($1.8M), their entire reported stake.
- Silver Lake Technology Investors IV, L.P. (Director, 10% Owner) at DELL sold 996 shares at $582.30 ($580K), their entire reported stake.
- Silver Lake Technology Investors V, L.P. (Director, 10% Owner) at DELL sold 450 shares at $582.31 ($262K), their entire reported stake.
- BX Buzz ML-1 GP LLC (10% Owner) at BMBL sold 2,763,510 shares at $3.54 ($9.8M), cutting their holding 100%.
Dell Technologies Inc. (DELL)
Silver Lake Partners IV, L.P. (Director, 10% Owner) sold 50,454 shares starting Oct 9 at an average $582.45, about $29.4M. That cut their holding 3.5%, leaving 1,404,569 shares. Read the Form 4.
Sl Spv-2, L.P. (Director, 10% Owner) sold 44,408 shares starting Oct 9 at an average $582.30, about $25.9M. That cut their holding 50.4%, leaving 43,740 shares. Read the Form 4.
Silver Lake Partners V DE (AIV), L.P. (Director, 10% Owner) sold 25,494 shares starting Oct 9 at an average $582.30, about $14.8M. That cut their holding 52.9%, leaving 22,686 shares. Read the Form 4.
2 more insider filings for DELL came in the same day.
DELL last closed at $475.51 on Oct 29, -18.3% from the average sale price. Since Aug 1, Dell Technologies Inc. insiders filed 0 open-market purchases ($0) and 71 sales ($1.0B). 414 13F filers hold DELL among their 50 largest positions, including Arnold Van Den Berg, Jim Simons and Derek Pilecki. Members of Congress disclosed 11 trades in DELL over the past year; most recently Alan Armstrong (R-OK) bought $1,001–$15,000 on Mar 27.
Who traded DELL since Aug 1:
- Silver Lake Partners IV, L.P. (Director, 10% Owner): 14 sales of 765,392 shares, about $416.7M
- Sl Spv-2, L.P. (Director, 10% Owner): 12 sales of 627,430 shares, about $341.9M
- Silver Lake Partners V DE (AIV), L.P. (Director, 10% Owner): 12 sales of 360,329 shares, about $196.4M
- Trizzino Peter (President, Global Sales): 1 sale of 37,735 shares, about $21.1M
- Kennedy David Alan (Chief Financial Officer): 1 sale of 23,896 shares, about $14.0M
- Saavedra Jennifer D. (Chief Human Resources Officer): 1 sale of 25,251 shares, about $13.1M
- Silver Lake Technology Investors IV, L.P. (Director, 10% Owner): 12 sales of 14,053 shares, about $7.7M
- Rothberg Richard J (General Counsel & Secretary): 2 sales of 10,000 shares, about $5.6M
See every DELL insider trade and which funds own DELL.
Bumble Inc. (BMBL)
BX Buzz ML-1 GP LLC (10% Owner) sold 2,763,510 shares starting Oct 13 at an average $3.54, about $9.8M. That cut their holding 99.5%, leaving 13,733 shares. The trade was made under a Rule 10b5-1 plan set up in advance. Read the Form 4.
Blackstone Holdings III GP Management L.L.C. (10% Owner) sold 2,763,510 shares starting Oct 13 at an average $3.54, about $9.8M. That cut their holding 99.5%, leaving 13,733 shares. The trade was made under a Rule 10b5-1 plan set up in advance. Read the Form 4.
Btoa - Nq L.L.C. (10% Owner) sold 2,763,510 shares starting Oct 13 at an average $3.54, about $9.8M. That cut their holding 99.5%, leaving 13,733 shares. The trade was made under a Rule 10b5-1 plan set up in advance. Read the Form 4.
2 more insider filings for BMBL came in the same day.
BMBL last closed at $5.98 on Oct 29, +68.8% from the average sale price. Since Aug 1, Bumble Inc. insiders filed 0 open-market purchases ($0) and 11 sales ($104.3M). 4 13F filers hold BMBL among their 50 largest positions, including Boaz Weinstein.
Who traded BMBL since Aug 1:
- BX Buzz ML-1 GP LLC (10% Owner): 2 sales of 6,531,286 shares, about $20.9M
- Blackstone Holdings III GP Management L.L.C. (10% Owner): 2 sales of 6,531,286 shares, about $20.9M
- Btoa - Nq L.L.C. (10% Owner): 2 sales of 6,531,286 shares, about $20.9M
- BCP Buzz Holdings L.P. (10% Owner): 2 sales of 6,531,286 shares, about $20.9M
- BX Buzz ML-1 Holdco L.P. (10% Owner): 2 sales of 6,531,286 shares, about $20.9M
- Hsiao Sissie L. (Director): 1 sale of 2,707 shares, about $7K
Everpure, Inc. (P)
Colgrove John (Chief Visionary Officer, Director) sold 200,000 shares starting Oct 12 at an average $154.26, about $30.9M. They sold their entire reported stake. The trade was made under a Rule 10b5-1 plan set up in advance. Read the Form 4.
Giancarlo Charles H (CEO, Director) sold 70,000 shares starting Oct 12 at an average $153.73, about $10.8M. That cut their holding 4.6%, leaving 1,439,735 shares. The trade was made under a Rule 10b5-1 plan set up in advance. Read the Form 4.
P last closed at $137.20 on Oct 29, -11.0% from the average sale price. Since Aug 1, Everpure, Inc. insiders filed 0 open-market purchases ($0) and 17 sales ($190.9M).
Who traded P since Aug 1:
- Colgrove John (Chief Visionary Officer, Director): 9 sales of 1,389,720 shares, about $157.7M
- Giancarlo Charles H (CEO, Director): 3 sales of 210,000 shares, about $24.3M
- Singh Ajay (Chief Product Officer): 1 sale of 42,930 shares, about $5.3M
- Yen Mallun (Director): 1 sale of 11,942 shares, about $1.8M
- Chu Mona (Chief Accounting Officer): 2 sales of 7,964 shares, about $1.2M
- Brown Andrew William Fraser (Director): 1 sale of 4,268 shares, about $666K
QVC Group, Inc. (QVCG)
Silver Point Capital, L.P. (10% Owner) sold 1,352,000 shares starting Oct 9 at an average $12.35, about $16.7M. That cut their holding 21.5%, leaving 4,949,038 shares. Read the Form 4.
QVCG last closed at $7.58 on Oct 29, -38.6% from the average sale price. Since Aug 1, QVC Group, Inc. insiders filed 13 open-market purchases ($71.3M) and 4 sales ($55.4M).
Who traded QVCG since Aug 1:
- Goldentree Asset Management LP (10% Owner): 13 purchases of 4,792,097 shares, about $71.3M
- Silver Point Capital, L.P. (10% Owner): 4 sales of 3,722,000 shares, about $55.4M
Wayfair Inc. (W)
Conine Steven (Director) sold 69,000 shares starting Oct 12 at an average $105.75, about $7.3M. That cut their holding 23.7%, leaving 222,073 shares. The trade was made under a Rule 10b5-1 plan set up in advance. Read the Form 4.
Shah Niraj (Chief Executive Officer, Director) sold 69,000 shares starting Oct 12 at an average $105.75, about $7.3M. That cut their holding 23.7%, leaving 222,137 shares. The trade was made under a Rule 10b5-1 plan set up in advance. Read the Form 4.
W last closed at $120.12 on Oct 29, +13.6% from the average sale price. Since Aug 1, Wayfair Inc. insiders filed 0 open-market purchases ($0) and 9 sales ($45.2M). 36 13F filers hold W among their 50 largest positions, including Ram Parameswaran, Steven Check and Gavin Baker. Members of Congress disclosed 3 trades in W over the past year; most recently Gilbert Ray Cisneros, Jr. (D-CA) bought $1,001–$15,000 on May 7.
Who traded W since Aug 1:
- Conine Steven (Director): 3 sales of 207,000 shares, about $21.6M
- Shah Niraj (Chief Executive Officer, Director): 3 sales of 207,000 shares, about $21.6M
- Blotner Jon (Pres., Commercial & Operations): 2 sales of 13,024 shares, about $1.3M
- Tan Fiona (Chief Technology Officer): 1 sale of 7,000 shares, about $715K
See every W insider trade and which funds own W.
Spotify Technology S.A. (SPOT)
Soderstrom Gustav (Co-Chief Executive Officer, Director) sold 20,910 shares starting Oct 12 at an average $530.13, about $11.1M. That cut their holding 51.2%, leaving 19,908 shares. The trade was made under a Rule 10b5-1 plan set up in advance. Read the Form 4.
SPOT last closed at $557.24 on Oct 29, +5.1% from the average sale price. Since Aug 1, Spotify Technology S.A. insiders filed 0 open-market purchases ($0) and 5 sales ($37.7M). 188 13F filers hold SPOT among their 50 largest positions, including Josh Tarasoff, ValueAct Capital and Chase Coleman. Members of Congress disclosed 5 trades in SPOT over the past year; most recently Alan Armstrong (R-OK) bought $1,001–$15,000 on Mar 30.
Who traded SPOT since Aug 1:
- Soderstrom Gustav (Co-Chief Executive Officer, Director): 3 sales of 62,656 shares, about $33.0M
- Norstrom Alex (Co-Chief Executive Officer, Director): 1 sale of 5,436 shares, about $2.7M
- Jenkins Dustee (Chief Public Affairs Officer): 1 sale of 3,810 shares, about $2.0M
See every SPOT insider trade and which funds own SPOT.
Credo Technology Group Holding Ltd (CRDO)
Cheng Chi Fung (Chief Technology Officer, Director) sold 31,290 shares starting Oct 12 at an average $194.07, about $6.1M. That cut their holding 19.4%, leaving 130,318 shares. The trade was made under a Rule 10b5-1 plan set up in advance. Read the Form 4.
Sutardja, Pantas (Director) sold 1,540 shares starting Oct 12 at an average $212.22, about $327K. That cut their holding 0.0%, leaving 5,890,494 shares. The trade was made under a Rule 10b5-1 plan set up in advance. Read the Form 4.
CRDO last closed at $165.29 on Oct 29, -15.2% from the average sale price. Since Aug 1, Credo Technology Group Holding Ltd insiders filed 0 open-market purchases ($0) and 16 sales ($98.0M). 131 13F filers hold CRDO among their 50 largest positions, including Gavin Baker, Steve Cohen and Duan Yongping. Members of Congress disclosed 7 trades in CRDO over the past year; most recently Gilbert Ray Cisneros, Jr. (D-CA) sold $1,001–$15,000 on Jul 2.
Who traded CRDO since Aug 1:
- Lam Yat Tung (Chief Operating Officer, Director): 3 sales of 255,441 shares, about $53.4M
- Cheng Chi Fung (Chief Technology Officer, Director): 8 sales of 200,053 shares, about $38.3M
- Brennan William Joseph (Pres & Chief Executive Officer, Director): 1 sale of 16,672 shares, about $2.5M
- Laufman James (Chief Legal Officer, Secretary): 2 sales of 10,000 shares, about $1.9M
- Fleming Daniel W. (Chief Financial Officer): 1 sale of 7,580 shares, about $1.6M
- Sutardja, Pantas (Director): 1 sale of 1,540 shares, about $327K
See every CRDO insider trade and which funds own CRDO.
Ferguson Enterprises Inc. (FERG)
Murphy Kevin Michael (See Remarks, Director) sold 11,259 shares starting Oct 12 at an average $216.78, about $2.4M. That cut their holding 6.1%, leaving 173,863 shares. The trade was made under a Rule 10b5-1 plan set up in advance. Read the Form 4.
Brundage William (Chief Financial Officer, Director) sold 5,986 shares starting Oct 12 at an average $218.74, about $1.3M. That cut their holding 9.8%, leaving 54,908 shares. The trade was made under a Rule 10b5-1 plan set up in advance. Read the Form 4.
Thees William T. Jr (Chief Operating Officer) sold 3,510 shares starting Oct 12 at an average $220.00, about $772K. That cut their holding 9.7%, leaving 32,680 shares. The trade was made under a Rule 10b5-1 plan set up in advance. Read the Form 4.
3 more insider filings for FERG came in the same day.
FERG last closed at $240.45 on Oct 29, +10.3% from the average sale price. Since Aug 1, Ferguson Enterprises Inc. insiders filed 0 open-market purchases ($0) and 7 sales ($7.2M). 122 13F filers hold FERG among their 50 largest positions, including Henry Ellenbogen, Seth Klarman and Nelson Peltz. Members of Congress disclosed 2 trades in FERG over the past year; most recently Gilbert Ray Cisneros, Jr. (D-CA) bought $1,001–$15,000 on Jul 16.
Who traded FERG since Aug 1:
- Murphy Kevin Michael (See Remarks, Director): 1 sale of 11,259 shares, about $2.4M
- Schlicher Jake (Chief Strategy Officer): 2 sales of 8,315 shares, about $1.9M
- Brundage William (Chief Financial Officer, Director): 1 sale of 5,986 shares, about $1.3M
- Thees William T. Jr (Chief Operating Officer): 1 sale of 3,510 shares, about $772K
- Graham Ian T. (See Remarks): 1 sale of 1,854 shares, about $406K
- Camposano Robert Anthony Jr. (Senior VP - Waterworks): 1 sale of 1,580 shares, about $346K
See every FERG insider trade and which funds own FERG.
Every number here comes from the original Form 4 filings. See all of the day's trades in the Oct 14 insider recap, or screen every Form 4 in the insider screener.
Questions and answers
What were the biggest insider sales on October 14, 2026?
Colgrove John (Chief Visionary Officer, Director) sold $30.9M of P; Silver Lake Partners IV, L.P. (Director, 10% Owner) sold $29.4M of DELL; Sl Spv-2, L.P. (Director, 10% Owner) sold $25.9M of DELL; Silver Point Capital, L.P. (10% Owner) sold $16.7M of QVCG; Silver Lake Partners V DE (AIV), L.P. (Director, 10% Owner) sold $14.8M of DELL.
How many insider sales were filed on October 14, 2026?
105 open-market sales worth $293.2M at 75 companies, from SEC Form 4 filings.
Does insider selling mean the stock will fall?
Not necessarily. Insiders sell for taxes, diversification and planned liquidity, and many sales run on Rule 10b5-1 plans set up months ahead. Purchases are the stronger signal: there is only one reason to buy.
Sources: SEC Form 4 filings dated 2026-10-14. Written from the data on this site on Oct 30, 2026; every figure links to the page it comes from. Not investment advice.